StudentShare solutions
Triangle menu

New Product Introduction - Case Study Example

Nobody downloaded yet

Extract of sample
New Product Introduction

This has resulted in building up of largest customer base in Australia with a very high brand recall and brand loyalty in market. With this high level of growth, customer base and good cash reserve, company is looking forward for expanding its business.
With its long existence in market it has developed a very good insight of customer behavior, expected pattern of security breach and response actions. In its course of business it has to use some gadgets and infrastructure for sensing and monitoring security breaches, which are normally sourced from third party at a cost and which many a times do not meet full requirement of client.
With already existing customer base, which is having latent demand for more advanced security appliance as well as high potential new customer base, XYZ Corp has decided to have technological tie up with ABC International, the market leader in US and UK market in Security Appliance, for diversifying into the security appliance sales in Australia.
Current portfolio of services offered by XYZ Corp includes uniformed security officers and control rooms manning for office and home security, celebrity security, bodyguards and event and venue crowd controllers. Out of these, office and home security services contribute about 55 percent of its total turn over. It is providing security assessment, planning, execution of security plan and manning of control room at customer premises. Generally control rooms are provisioned at big office premises and residential societies. For individual residential units and small offices only uniformed security guide are provided.
In control rooms, CCTV views are available for security personal for all venerable areas as well as central walkie-talkies are also available for communicating with field officers. In case of any breach of security which has gone unnoticed from field officer, control room immediately communicate over walkie-talkie with them, who in turn take remedial action. This set up works cost effectively for big customers who want to secure a larger area but smaller offices and residential units still find it costlier.
As per the survey conducted by Australian Bureau of Statistics (ABS), One in twenty Households in WA was victim of Break-in. AAMI says that one in twenty Australians do not take any security measures to protect their home when they go on holidays, Almost half of Australians do not investigate or call the police when they hear a home alarm and one in five people don't warn their neighbors about thieves in the area after they've been burgled.
Further, NSW Fire Brigade says that Cooking equipment was the most common equipment reported involved in ignition; Smoke alarms were not present in 68% of residential building fires attended by the NSW Fire Brigade and 42.8% of all fires were started in the kitchen or cooking area.
Above findings suggest that Australians are either not protected or are using inadequate sensing or monitoring equipment for security.
This gap analysis, coupled with good cash reserve and large customer base, prompted XYZ Corp to go for a technological tie up with ABC International for sophisticated Home Automation System. Company will use its existing expertise for operation of central control room and its fleet of mobile security vans.

For quite a lot of people home ...Show more


XYZ Corp is a well established player in the field of security services having experience in dealing with wide range of security services like uniformed security officers and control rooms manning for office and home security, celebrity security, bodyguards and event and venue crowd controllers…
Author : corrineroob
New Product Introduction essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"New Product Introduction"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Timbuk2 Case Study
1970’s, and belonging to a subculture of an unruly working class, they have, over time, become a popular fashion accessory.  The general appeal of the messenger bag stems from its working-class heritage, its carry-all utility, and its rugged, waterproof construction–plus its affiliation with the urban bicycle messenger subculture.(1) In 1989 a San Francisco messenger founded Timbuc2 with nothing more than an old sewing machine and some creative ideas.  His plan was to compete with the lucrative “day pack” market using a messenger bag that combined well tested durability and urban appeal.  By 1994, Timbuc2 had established a well defined market niche that combined San Francisco appe
5 pages (1250 words) Case Study
Operations Management, ABC & Co
The car was completely manufactured from the resources of the company. All parts of the body of the car were manufactured in the company's own plant. The reputation and market of the company has already been established very well. The customers were well aware of the services.
11 pages (2750 words) Case Study
Product & pricing (marketing management)
However, despite dissipating figures, TiVo is capable of turning into a viable and profitable project in future even though it chooses to align with DirectTV. TiVo management made good use of Ansoff's growth model by applying New Markets Strategy involving market development and diversification.
6 pages (1500 words) Case Study
New Product Management
After concept and product testing phase we will enter into the test marketing and commercialization phases of marketing. BlackBerry, the proposed name of our innovation will be a new addition in the world of business, electronics and telecommunication hopefully.
10 pages (2500 words) Case Study
Global product
A Global Company is the one that operates in more than one country, and is able to streamline its processes so as to operate synergistically in diverse locations. (Philip Kotler, 2000) Most global firms try to introduce their existing products in new markets with or without variations in the overall product or marketing strategy.
8 pages (2000 words) Case Study
The Roles of Product Life Cycle
The current thinking in product development is that the best practice of marketing management cannot enhance the exchange value and scalability or usability of a product if it does not configure product planning and management. This is called product policy, which involves planning and managing a product.
8 pages (2000 words) Case Study
New Product Development Case Study
easy Group is based in the Rotunda in Camden Town, London, United Kingdom although it is registered in Jersey easy Group acquired various businesses and has continued diversification. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
10 pages (2500 words) Case Study
Ciscos Product Grant Program
Unless where otherwise stated the Cisco PGP website (Cisco 2007a) was used as the main reference for this paper. The simplest way to describe the PGP that it is a grant given by Cisco to a qualified nonprofit organization serving a community through services such as health care or education, in the form of best-in-class networking products and technology.
12 pages (3000 words) Case Study
Gillete: Product and Marketing Innovation
The company may not be facing stiff competition at the moment but judging from its history the likelihood of facing a tougher competition cannot be ruled out for the company. Generally it is
2 pages (500 words) Case Study
Coca Cola product life cycle
in the industry, while also having strategies to adapt to every stage of the lifecycle, which means that it helps in promoting a proactive approach to planning (Yang et al, 2007: p943). While every product in the world is unique, including Coca-Cola, they all follow a similar
6 pages (1500 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us