Competition Law: Vertical Restraints and Vertical Mergers - Essay Example

Only on StudentShare

Extract of sample
Competition Law: Vertical Restraints and Vertical Mergers

Abusive practices by such businesses may have a large impact on cross-border trade. Vertical Restraints and Vertical Mergers are two ways in which corporations may seek to increase their influence in the market. Although Vertical Restraints and Vertical Mergers are not per se anti-competitive or pro-competitive, but in this paper we examine the anti-competitive risks of each. The hypothesis is that since the anti-competitive risks of both are same, so they should be subject to the same principles.
The EC Community Competition Policy is targeted towards three kinds of anti-competitive activity. The laws applicable to each are also different. First, Restrictive Trading agreements between otherwise independent business undertakings which may affect trade between Member States and which distort competition within the common market (Art 81 EC Treaty) Second, Abusive, anti-competitive practices of large undertakings that dominate markets for goods or services which affect trade between Member States. (Art 82 EC Treaty), and lastly, major mergers of undertakings resulting in positions of market dominance in the Community. (EC Merger Regulation 139/2004, which replaced Regulation 4064/89)
In 2004, the laws relating to both restraints and mergers were changed profoundly. ...Show more


Competition stimulates firms to become more efficient and to offer a wider choice of products and services at lower prices and aid in growth and development. In its First Report on Competition Policy European Commission emphasised the value of effective competition in the community…
Author : tkoss
Competition Law: Vertical Restraints and Vertical Mergers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Competition Law: Vertical Restraints and Vertical Mergers"
with a personal 20% discount.
Grab the best paper

Related Essays

Vertical and Horizontal Integration
Companies that manufacture hardware in previous years are now acquiring the production of software. Companies that only dealt with software are acquiring hardware production facilities in a bid to stay afloat; this occurred in the case of HP and Google.
10 pages (2500 words) Essay
The treatment of vertical agreements in EC competition law has changed significantly during the last ten years
In order to evaluate the change in the approach to vertical agreements in EC Competition law which occurred over the last ten years, it is necessary to explain of Article 81 EC, the requirements for the exemption under Article 81(3) and under Commission Regulation 2790/99 on vertical restraints and considering old regulations and relevant case law1.
15 pages (3750 words) Essay
Health care joint ventures and competition law
The classic and most-often cited definition states that a joint venture is an enterprise in which two or more separate firms or entities integrate their operations such that the following conditions are met: (1) the enterprise is under the joint control of parent entities, which are not under related control;
4 pages (1000 words) Essay
The treatment of vertical agreements in EC competition law has changed significantly during the last ten years
st in the establishment of a single Community-wide market, (for example, by preventing companies from dividing the market into national sales territories). In order to evaluate the change in the approach to vertical agreements in EC Competition law which occurred over the last
15 pages (3750 words) Essay
Vertical Integration Strategy
As for its public relations and efforts to address community concerns, there is likely not a worse example. First, its strengths will be set forth, followed by a discussion of its needs for improvement. In terms of operations, the
3 pages (750 words) Essay
Mergers, acquisitions and strategic alliance
Technological advancements and globalization have contributed to the process of M&A across borders (Shimizu, Hitt, Vaidyanath & Pisano, 2004). Industry consolidation
23 pages (5750 words) Essay
Vertical Road
As a dancer he studies performing arts a university of Leicester and it was one of his life experience in Artistic world. He scoops several awards due to his incredible performance. Akram chorography was a short solo among others which gave him
3 pages (750 words) Essay
International Competition Law and Practice
The key feature of this paper is the practice of restricting competition in modern markets. Competition is a very important constituent of a market. It makes the competing firms perform to the best of their ability. At the end, the consumers get a high
16 pages (4000 words) Essay
Vertical Boundaries Of the firm - Vertical Chain and Vertical Integration
The main focus is on getting maximum possible amount of smoothness in the work and to thereby realize profit targets. In the present study we analyze the production management and vertical chain management challenges of Triond
5 pages (1250 words) Essay
Vertical and Horizontal Mergers in Apparel Industry
Mergers are important for businesses dealing in the same line of products. It can enable a collapsing company to continue with its operations and profitability. Similarly, it can increase the market shares of two independent companies if they operate as a single firm. Therefore, mergers are recommended for enterprises.
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email