However, it should be noted that portfolio analysis tools should be applied with caution as each of the individual technique has limitations. These are further elaborated on the discussion of the different tools. The three main portfolio planning tools are The Boston Consulting Group Growth-share Matrix, General Electric Market Attractiveness Competitive Position Model, and Shell Directional Policy Matrix.
The Product Life Cycle (PLC) as a portfolio analysis tool highlights four stages in a product's life cycle-introduction, growth, maturity and decline. This technique stresses that products life is limited and each stage in the life cycle offers different levels of potential gains. Thus, companies should employ the right strategies to maximize cash flow. PLC is valuable as a marketing tool because it emphasizes product termination, growth projections, different marketing objectives and strategies in each stage, product planning, and dangers of overpowering. However, it is also recognized that PLC is limited as each product follows a unique life cycle (e.g., fads and classics), PLC is the result of marketing efforts and not the cause, the time span of each stage is unpredictable, and misleading objectives and strategies.
The PLC can always be a good tool choice for compani
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“Strategic Marketing Management Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/miscellaneous/274415-strategic-marketing-management.
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Auditing tools are techniques which aid managers in understanding the current situation of a company to be able to come up with strategies that will enable them to attain company goals. Auditing tools significantly bridge the gap between where the company "is" and where it "wants to be." Portfolio analysis tools are auditing tools which are used to identify and evaluate the various business makeup of a business entity…
In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.
In developing the formal marketing strategy for the organization, the starting point is with the basic market analysis which lets them know of the demand trends in the market, insight into customer’s behavior, and the conditions of the competitive environment through intensive primary or secondary research.
esearch paper is concerned with the study of strategic operations of Cafe de Coral which is a group of fast food restaurant. Chains of fast food restaurants are owned as well as operated by Cafe de Coral. The fast food group consists of various brands such as The Spaghetti House, Oliver’s Super Sandwiches, Cafe de Coral, Ah Yee Leng Tong and many others.
In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).
Being able to tap this market will help Samsung to be able to increase its market and also to have a good market where it can use price skimming. This will however require planning so as to mitigate various market entry obstacles. Introduction Situation analysis Mission statement Samsung has its mission very well defined which says that Samsung “will devote our talent and technology to creating superior products” In this regard, Samsung will endeavour to always deliver the best products by harnessing its talent and experience to develop the best products for consumers.
A number of the research and studies have specifically linked customer perceived value in the search for new approaches to develop and sustain superior competitive advantage by business organizations who want to survive and take advantage of the highly globalized trade
Some of these can be possessed (e.g. apparatus, machinery and plant, trademarks, retail outlets) while different assets can be acquired through associations, joint wanders or just supplier courses of action with
The author states that strategic marketing involves setting up of mission, good market research and identification of the marketing objectives the organisation wishes to attain. Strategic marketing is a key component that greatly supports the corporate strategy, identifying an important factor that best suits it.
15 pages (3750 words)Essay
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