StudentShare solutions
Triangle menu

Media Globalisation - Essay Example

Not dowloaded yet

Extract of sample
Media Globalisation

The usage of facts and figures has been excellent here and the writer has not stepped back in accepting the fact that the Japanese television industry is highly influenced by the American industry. Then the trend of the Japanese television industry has been explained. The trend shifted towards more television shows from movies due to the huge boom in the popularity of television serials (Chun, 2006, p.368). Though American influence was present but since 1980s except some television serials imported from America others haven't fare well in Japan. American movie culture is still quite famous and people enjoy watching movies produced in Hollywood. The fame of television series' led to a decline in the movie audience and this lead to more filmmakers turning towards television industry, which only led to an increase in the popularity of television serials (Blumenthal et al, 2006, p.592). The importance given to a television serial is on the basis of its local touch that is the viewers don't really care if the serial is a copy from some other television industry what they really care about is the 'Japanese odor' in the serial. The solution to this situation was to import television shows from different industries and run them in Japan adding a local touch, which proved to be quite successful in the end. One of the example of such television show mentioned by the writer here is 'Who wants to be a millionaire'. The success rate of this show in Japan was huge though it was an imported show but the cultural touch relevant to Japan that was given to it proved outstanding. The Japanese version is mostly the same as of the version running in Britain but with some amendments like the appearance of celebrities as challengers. The draw back that this article has here is the mentioning of an international television show being popular when the writer himself mentioned that locally produced television serials are more liked by Japanese people. To level out this effect the writer than discusses a show that was imported from America but failed to make its mark in the Japanese television industry, the name of the program is 'Survivor'.
The cultural products that Japan exports are called culturally odorless as they do not depict any cultural theme of the country. It is in this context that the Japanese is called Mukokuseki which means something or someone lacking any nationality.
Now the writer directs his attention towards the television serials that are being exported from Japan. The interesting fact here that the writer mentions is the number of programs being exported by Japan is far more than imported. The writer also discusses the point raised by many critics who say that the largest shareholder of Japanese exported programs is animation and cartoons. This point is further supported by the fact that the writer presents, the fact is that animated programs produced in Japanese only consist of 1 percent of the total animated programs being produced by Japan confirming that they are being produced to export. The animation producers do not portray Japanese culture in the cartoons and games because they think that this is better for these programs as they are for export. (Gomery & Hockley, 2006, p.142)


By glocalizing, the Japanese are buying highly prominent program formats in the West and then localizing them according to the tastes of the Japanese. The author points that the format business is considered as a highly effective and ...Show more

Summary

In the Iwabuchi's article, the discussion focused on the term "Glocal" which refers to the Japanese own system of Globalization. Glocal means globalizing locally. This shows how the Japanese media Industry became global through buying famous Western media programs and format and customizing them for export in many countries across Asia.
Author : rodriguezaustyn
Media Globalisation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Media Globalisation"
with a personal 20% discount.
Grab the best paper

Related Essays

Globalisation and Mass Media (Media Relations)
Development or modernization was defined as " the process of change toward those types of social, economic and political systems that have developed in Western Europe and North America from the seventeenth century to the nineteenth and have thus spread to other European countries and in the nineteenth and twentieth centuries to the South American, Asian and African continents * (Eisenstadt 1).
11 pages (2750 words) Essay
Globalisation and Mass Media
The impact of globalisation on international economics is a force to reckon with, especially if we look at the voluminous as well as qualitative exchange of ideas and information in the spheres of trade, knowledge and technology. The mass media industry acts as a vehicle through which these ideas and information are circulated across the globe.
10 pages (2500 words) Essay
Globalisation and the Mass Media
The emphasis of the essay is on how multinational companies have adapted to the host country (India) and met the challenges of “localisation” being agents of globalisation. The essay discusses the examples of several auto majors, fast food companies and global television channels and their strategies in India.
10 pages (2500 words) Essay
Globalisation and mass media
otion of trade liberalization (World Trade Organization, 2008), a lot of significant changes can be easily observed with the way the modern mass media operates today. “With the purpose of amusing, entertainng, and informing the ublic with the values, beliegs, and codes of
9 pages (2250 words) Essay
Globalisation and Mass Media
The mass media industry acts as a vehicle through which these ideas and information are circulated across the globe. This paper attempts to throw light on the changes and developments in cultural
10 pages (2500 words) Essay
Tansnational media and globalisation
e of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets” (Merriam-Webster Online Dictionary) -at times produces contradictions such
16 pages (4000 words) Essay
How has globalisation changed the fashion media
ew product through lifestyle magazine is now taken over by the new ‘two way’ method of communication that includes advertisements as well as feedback from the customers (Okonkwo, U. 2007 p.144). Fashion journalists are keen on publishing what is happening in London and
8 pages (2000 words) Essay
Debating globalisation (economic)
Basically, globalisation denotes global economic and social integration. Globalisation has led to what economists and political thinkers call ‘a new world order’ that focuses its effect on the political economy of each region and the world generally
8 pages (2000 words) Essay
1500 words essay Globalisation OR Popular culture and media
As a social phenomenon, globalization has been studied in-depth in order to determine where positives and negatives combine to produce a solution-oriented strategy. This is needed to
6 pages (1500 words) Essay
OUTLINE THE MAIN CRITICISM OF THE CULTURAL IMPERIALISM THESIS MADE BY MEDIA GLOBALISATION THEORISTS. ARE THESE CRITICISM VALID
Most colonizers imposed their cultures on the colonies because it was seen as a tool to strengthen commerce, political influence, and trade in abroad. There emerged various forms of imperialism including
16 pages (4000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation