British Pharmacological Society (BPS), a professional association for pharmacologists in the UK, a leading pharmacological society in the world, and a registered charity possesses a Web site under the url http://www.bps.ac.uk/ (British Pharmacological Society)…
In a comprehensive view of official site of BPS, it is come to know that the website has three frames where two of them remain unchanged in every web pages. On the title frame which is horizontally located which includes the Title with graphics depicting pharmacology related picture, a search engine right of that frame and important links designed to fulfil the requirement of the visitor/user as well as meet the objective of website. Looking at the second frame which is placed in the extreme left side of the website seems to be members' part. In this frame the views are informed about how to get membership id and password and selection of members and its categorization. The third frame we call it body frame is a simple Web site with all the relevant pages incorporated and excluding unwanted flashy designed animations and unnecessary pop ups. It has a number of dynamic pages through which normal laymen to professionals can directly interact with BPS. Web pages have been designed in ASP environment and its worth mentioning that the web pages are platform independent, i.e. pages can be accessed both in Windows as well as Linux Platform. Though the Home page is a little bit lengthy it contains links which helps the user to have the access of required web pages. It also contains all activities/events being held recently related to the Pharmacological Society and provides the information regarding the forthcoming events on the subject. Grading as a simple Web site it fulfils all the requirements needed for a simple one. But as far as changing it into a perfect website there are certain criteria one should take into consideration. The complete and detail report in this subject is narrated in the following pages.
As far basic principles of simple web designing is concerned the BPS Website meet the following factors effectively.
Before designing a Web site the basic factor should be kept in mind is the purpose. The subject web site has some what achieved the objective and purpose for what it has been designed for. But it is also necessary while designing similar kind of web sites that a study on competitor's web sites and implementing their unique elements can attract more visitors for you.
Websites with a lot of flashy designs, or showing pieces to portray one's creativity are not considered as good websites. It should contain effective, true and valuable information while designing a simple web site. The BPS website meet the criteria and having all the qualities of an informative website.
Navigation occupies an important place while designing a web site. Relevant links must be placed appropriately so that the links lead the visitor going to the desired pages. Use of fictitious link results in driving the visitor away from the Web site. The above said web site used proper links that hyperlinks related topics by which user get information quickly.
Users/visitors generally leave the websites that take a lot of time to load. So overloading images, audio and other media clips are seldom suggested in web designing. Considering this factor BPS website tried to avoid loading time so as to get quick view for visitor, but the graphics on the title ...
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