Mazda - Case Study Example

Only on StudentShare

Extract of sample
Mazda

We need to form some kind of emotional link to the product. In determining a brand, there is the need to differentiate from others or form a shorthand logo, position ourselves or have an integrated strategy, and create a personality and vision while adding value. In this paper, it will be discussed as to how Mazda has formed that link with us and how their marketing program has created a brand that tells us who they are and why we should buy their car.
Mazda has a very unique shorthand Logo. According to Mazda Zoom Zoom is1 shorthand for the love of exhilarating movement that we all have. It is the imagination we have about a car moving quickly down the road. They use the emotions we had as children in seeing a fast car and wanting to be part of that. Zoom Zoom is a promise that we will feel special when we get in any car built by Mazda. It is definitely different than any other company and when you hear Zoom Zoom, you think only of Mazda which is what is meant to happen. Zoom Zoom just sounds like fun when you say it.
When Mazda began to reposition itself, it needed to change its strategy. It now had to be positioned as a hip, cool, and fun to drive car. It is also positioned to be a great car for young females who are professionals, according to the case study. ...Show more

Summary

Brand is the emotional and functional values that are presented through a company's marketing campaign to provide a unique and different promise for their customers. The promise must be different and arouse interest in the product at hand. In today's marketing world, a company must have an important brand…
Author : fhudson
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Mazda"
with a personal 20% discount.
Grab the best paper

Related Essays

Compact Cars
This is essentially so because lower end cars are most commonly used by people, not to mention the burgeoning gas prices and the impact it can have on one's pocket if one opts for long, luxury cars. From the plethora of options available under this segment, our pick for this report includes the following:
10 pages (2500 words) Research Paper
International business management and strategy
The Italian economy is the fifth largest economy in terms of USD exchange rate and seventh largest in terms of purchasing power parity. Motor vehicles are counted as one of the significant industries in Italy. Italian GDP growth averaged 0.6% a year during the period 2001-2005 but recorded a 2% growth in 2007.Inflation is expected to remain steady at 2% in 2007.
2 pages (500 words) Essay
Strategic Management politics and law
The growth rate for the third quarter 2005 is estimated at 2.5 percent. The growth rate for the fourth quarter 2005 has increased to 2.9 percent. The growth rate for the first quarter 2006 has decreased to 2.7 percent and the growth rate for the second quarter 2006 has further increased to 2.6 percent.
12 pages (3000 words) Essay
The analysis of core audience of GolfOnline Magazine
This enables them to be in a position where they can afford luxurious and exclusive products. They look for quality in what they buy and the services that they pay for. They like sports, obviously they love Golf, to a point where they are not only interested in the sport itself, but in everything surrounding it, the world of GOLF.
8 pages (2000 words) Essay
Relationship Marketing
s often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has
16 pages (4000 words) Essay
Enviromental Factors Paper
arketing, the example of Mazda can be used since it is certainly a global company and has established itself across the world as a player in the automobile industry (Baki et. al, 2004). However, the position it enjoys has to be maintained with effective marketing and strategy
2 pages (500 words) Essay
CASE STUDY; CAR COSTS ARE CUT THROUGH NEW TECHNOLOGY
Palladium is one of the Platinum Group Metals (PGM’s) that is widely used in the manufacturing industry, especially automobiles. Automobile industry is the largest users of palladium and as such the price
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT