The company's objective is to be recognized as the establishment that manages the finest hotels, resorts and residence clubs wherever they locate (Four Seasons Online).
While the business of managing luxury establishments defines the industry the Four Seasons Hotels and Resorts is in, the company identifies its success on "a clear understanding of and belief in what (they) do and when (they) couple this conviction with sound financial planning." (Four Seasons Online) The company also believes that their greatest asset, and the key to their success, is their people, together with a high service level where the exclusive focus is on luxury hospitality (Four Seasons Online). For the 11th consecutive year, the Four Seasons has been named by Fortune Magazine as one of the "100 Best Companies to Work For." (Four Seasons Online) The company's distinguishing edge is therefore a global network that is attuned to the needs of the luxury traveler, and this is cemented in the number of awards granted, including twenty-three AAA Five Diamond Awards for 2009 from the American Automobile Association (Four Seasons Online). In addition to accommodation awards, five Four Seasons Hotels and Resorts were also awarded the prestigious Five Diamond Awards for restaurants (Four Seasons Online).
In addition to offering luxury accommodation and spa services, the Four Seasons Hotels and Resorts also provide leisure activities for groups and families to ensure visits to the hotels and spas are not seen as destinations, but as experiences. Many properties offer signature golf courses, ski lessons, water sports, tennis instructions, fishing adventures, cooking classes, fitness facilities, and family activities. This provides each property an opportunity to showcase the uniqueness of each hotel location, whether through outdoor activities or cultural events and provides customers with a form of escape. Business travelers are also provided with high tech business services including dedicated business centers that house high-speed internet access, expert communication support, and in-room convenience from speakerphones to data ports (Four Seasons Online).
Other services include wedding arrangements and packages with personalized support, business meeting packages, and ad hoc celebrations and events with catered menus and private dining rooms. The company also offers a Four Seasons Gift Card that can be purchased and personalized for everyday or occasional gift giving.
Four Seasons Resort Experience
In addition to offering outstanding activities and service as detailed above, a number of Four Seasons Resorts also provide a more inclusive and personal experience for guests. One example is the Four Seasons Tented Camp in the Golden Triangle (where Thailand meets Laos and Burma) that is accessible only by riverboat, and consists of 15 free-standing tented accommodations on elevated ground catering to a maximum of 30 guests (Four Seasons Online). To further allow guests to embrace and understand the resort's environment, the resort also became a founding member of the Golden Triangle Asian Elephant Foundation (GTAEF), which offers guests the opportunity to rescue elephants off the streets of Thailand and provide them with a safe, humane, and natural environment. Since then, the Foundation has successfully rescued 11 elephant babies off Thai city streets (Four Seasons Online). This lodging concept is appropriate for resorts situated in countries that are rich in culture and