StudentShare solutions
Triangle menu

International Business - Franchising - Essay Example

Not dowloaded yet

Extract of sample
International Business - Franchising

Arnold (2003) claims franchising is an under-explored entry mode in international markets but that it has been widely used in North America and Western Europe, most notably by fast food chains, hotel or car rental services. The business format is fixed, including the operation and guidelines so that its ability to adapt is limited. The same is expressed by Toncar (2005), where franchising, he said, is dependent upon the ability to provide a marketing mix that matches expectations of consumers in different cultures.
But major players are said to be increasingly learning. McDonalds, for example, as described in MFFI (2003) is "thinking globally and acting locally," a fortunate global marketing strategy. This sensitivity for the locals is expressed in so many ways to include their not using beef in India in their food preparations, their not using lard also in food preparations in Muslim areas, their launching of China burger in Asia in recognition of China as market for them, their introduction of chicken sandwich the Arab way.
Further, management experts credit McDonalds for its maintaining the same efficiency in time to deliver, work-processes, cleanliness, changes in their menus, and ad-campaigns which are region-specific. Their use of franchising helps them set up business all over the world. ...Show more


International franchises do not just happen in a vacuum. They succeed due to some factors. Franchising implies a professionally put-together concept whereby a franchisee sinks in money with the franchisor. The latter provides access to a tried-and-tested business plan to the former and helps him get established in the business…
Author : arne44
International Business - Franchising essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Business - Franchising"
with a personal 20% discount.
Grab the best paper

Related Essays

International Business
The macro-environment in India is conducive to investment and the chosen mode of entry has been justified because of low capital investment with shared risks. This mode of entry would enable Auchan to derive competitive advantage while having the capability to cope with the risks in the venture.
9 pages (2250 words) Essay
Many theories have emerged to explain the reasons why large firms tend to choose foreign direct investment over other options such as exporting, licensing, or franchising. These explanations center on market imperfections, transportation costs, or the argument that the company may lose its competitive advantage, especially if it shares knowledge through licensing.
8 pages (2000 words) Essay
Business Idea-Franchising
After Riyadh and Jeddah, Dammam stands as the third largest city in Saudi Arabia. Dammam provides excellent convenient facility for the purposes of travel. There is a great demand of fashionable clothes. Thus, opening a clothing store which will look to import clothing for men as well as women of different ages at cheap prices from China will provide a good business opportunity in the city.
3 pages (750 words) Essay
Franchising Marketing
"During the 1990's in the United states franchising became the most popular method of expanding commercial retail stores quickly with limited capital risk"(Bradach 1998) (Montagu, 2001). Franchising is characterized by locally owned outlets which deliver services according to a standardized model.
12 pages (3000 words) Essay
International Business (Domino's Pizza)
Since that time Domino's Pizza Company became one of the leading fast food delivery companies in the world: "We have been delivering quality, affordable pizza to our customers since 1960 when brothers Thomas and James Monaghan borrowed $900 and purchased a small pizza store in Ypsilanti, Michigan.Since that time, our store count and geographic reach have grown substantially" (7). Domino's Pizza combines some methods of international expansion and development, but there are some most effective ones which provide the best penetration to the international markets.
7 pages (1750 words) Essay
Comperative Study of International Food Franchising and Domestic Food Franchising in Saudi Arabia
In addition to its oil wealth, Saudi Arabia is the most generous country internationally in terms of benefits to its populace that has given it a title of being a welfare state (Cordesman , 1997). The preceding view does not draw an accurate picture of today's Saudi Arabia.
35 pages (8750 words) Essay
Franchising - marketing
Indonesian Government Regulation 16 defines franchising as “an agreement where a party (Franchisee) is granted a right to utilize and/or to make use of
8 pages (2000 words) Essay
International Business (IB)
s a Global telecom giant and world leader in mobile phones business has adopted internationalization or foreign market entry as its core growth strategy with a fair degree of success. The study appraises how and to what extent Nokia achieved this feat. Historically speaking,
6 pages (1500 words) Essay
Examine the role of Business Format Franchising in multinational businesses and define the effect of International Franchising on globalisation
The franchisor has an established business package and enters into contractual relationship with small firm owners known as franchisees. The franchises have to necessarily operate their business according to the terms and the format as specified by the
12 pages (3000 words) Essay
Discuss the circumstances in which firms are likely to internationalise their business activities via Foreign Direct Investment rather than by exporting, licensing or franchising
or firms that operate in the international market place are required to make decisions that are related to the mode of entry in the international market place or foreign market. The following paper includes the discussion about the factors and issues that are faced for making
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email