StudentShare solutions
Triangle menu

Walt Disney Theme Parks - Case Study Example

Nobody downloaded yet

Extract of sample
Walt Disney Theme Parks

Over the years, the company has not only grown to great heights in achieving major market share in the entertainment industry but it has also defined the American entertainment culture. The financial stability of the theme park division have served as a critical counterweight to the volatility to the media and studio entertainment divisions (Thomas, 29).
The aim of this paper is to analyze how a successful 'old economy' company has adapted to changing technologies and has used the internet to further expand its business. Although the company is now a diversified one that encompasses almost all aspects of the entertainment business (film production and distribution, cable television, publishing) as well as merchandise retailing, I will focus on its main division in which it has developed a niche market, that is theme parks. This paper is divided into two parts: 1) Part I will discuss the company's business strategy in the theme parks division and will undertake a SWOT analysis for the division and 2) part II will discuss the internet business strategy for theme parks in detail, including those for customer segmentation, acquisition, integration with overall marketing strategy, technical infrastructure and handling of data acquisition, management and use as well as social and regulatory issues.
When the concept of Disneyland was thoug...
Over the years, it has taken the shape of carnivals and amusement parks, offering joy rides, games, inexpensive food and even vacation stay. The Disneyland was initially an extension of the already established Disney brand but now the brand has become synonymous to the theme parks. Disneylands now house restaurants and hotels and are major tourist destinations, complete with campsites, deluxe villas and even a cruise line.
Disney earned revenues of $25.4bn in 2000 from its various business - film production (Walt Disney, Touchstone, Hollywood, Miramax, Merchant-Ivory), film distribution (Walt Disney Theatrical Productions Buena Vista International), video/ DVD (Buena Vista Home Entertainment), theme parks (Caifornia Disneyland, California Adventure, Walt Disney World in Florida, Tokyo Disneyland, Disneyland Paris, Disney Vacation Club, Hong Kong Disneyland), television networks (ABC with 10 stations and 3,400 affiliates, ESPN, Walt Disney, Buena Vista, Touchstone, radio (ABC Network, with 21 stations and 21,000 affliliates), cable television (ESPN network, Disney chcannel, The History Channel, Toon Disney), magazines (Discover, Disney Adventure, FamilyFun, FamilyPC and ESPN The Magazine Media Networks), children's books and a number of licensees and 728 Disney stores selling merchandises. The Internet business of Disney includes GO Network (which wound up after the dot com bust),,,,,, The Disney Catalog (Wasko, 2001).
Yet, the business that comes to mind the most when one thinks of Walt Disney Company is its theme parks. The Disney parks have become the most visited vacation spots in the world. ...Show more


Walt Disney Company, founded in 1922, is one of the oldest and largest entertainment companies in the United States. It has also expanded its wings to Europe and Asia. The company began with a small animation studio in Hollywood and is now one of the three largest entertainment and media companies worldwide (Wasko, 2001)…
Author : kshlerinkarli
Walt Disney Theme Parks essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Walt Disney Theme Parks"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Case Study Verizon and Disney
These two areas of include concern of Walt Disney pushed them to launch an ambitious, next-generation CRM that will help improve resolve their problems. The external issues of the company include long lines in rides, food stalls and restaurants. The theme parks have fidgety crowds.
4 pages (1000 words) Case Study
Case: Euro Disney: From Dream to Nightmare*
The royalties generated in Japan exceeded the income generated in the Florida and California parks. The popularity of the Japan Disney led to the further expansion of the company into Europe by establishing Euro Disney in Paris. The company had high hopes for the Euro Disney operation.
2 pages (500 words) Case Study
The Walt Disney Company: Case Study
261). Despite all these ventures, the most important revenue source for the company is its theme parks. The very first theme park was started in the year 1955 in Anaheim near Los Angeles, and it was followed by the Walt Disney Resort near Orlando in the year 1971.
3 pages (750 words) Case Study
Walt Disney Company
How a company is affected by the social policies that it makes and implements for the welfare of its stakeholders as well as for the welfare of the society as a whole. How the social needs of the company are addressed and how the social responsibility of the company is fulfilled by it.
10 pages (2500 words) Case Study
Managerial Economics - Disney World
Back to history, Disneyland was the first theme park located in Anaheim, California. Being the unique in market it played the role as monopolistic business with attendance of around 134,300. But, in this world of competition no one remains alone to grasp.
2 pages (500 words) Case Study
Theme Parks
be able to come to a much more knowledgeable and understanding viewpoint on the subject matter at hand altogether, but as well, we will be able to understand theme parks as a whole in general, and furthermore, we will be able to see how they actually work, what type of market they refer to, what the issues are if any, and what trends are in relation to them; therefore we will obviously be able to truly and fully understand the matter of theme parks completely, in particular, that of Disneyland Paris and Legoland.
16 pages (4000 words) Case Study
Walt Disney Prospectus
Business ventures under creative content division produce and disburses animated motion and live action pictures, home video products, musical recordings among others; licensing Disney characters and
4 pages (1000 words) Case Study
Case Analysis(another one)
It is easy to irritate about the strategic increase of the services of the Walt Disney Company. An increase of services has been put on resorts, restaurants, merchandise, and tickets. For example, the price of tickets has increased irrespective of the sluggish
2 pages (500 words) Case Study
Case Analysis
Therefore, the strategic issue in this case is improving Disney performance. SWOT strategic analysis will help Disney reveal which weakness to minimize and strengths to capitalize in order to
2 pages (500 words) Case Study
Case Brief: Disney
rary world, analysis of Disney through corporate strategy framework shows the success of corporate competitive advantage in circumstances of multiple markets. In case of Disney, the long-term activity of this company reveals its core success in movie, TV, amusement parks, and
4 pages (1000 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us