3.3 Research Methodology 29
3.3.1 Difference between Qualitative and Quantitative Research Methodologies 30
3.3.2 Research Methodology chosen for this dissertation 30
3.3.3 Research Instruments 30
3.3.4 Sampling technique employed 30
3.4 Reliability and Validity of the Research 30
3.5 Pilot Study before commencing the Research 31
3.6 Analytics techniques employed 31
Ethical Considerations 31
3.8 Conclusions of Chapter 3 31
4.1 Development of Integrated Company Valuation Model: 32
4.1.1 Introduction 32
4.1.2 The Model Components 32
4.1.3 The Model Integration 32
4.1.4 Presentation and explanation about the model 32
Methodology of using the model 33
4.2 Application of the Model on the analysis of RBS, UK: 33
4.2.1 Financial Analysis of RBS 33
4.2.2 Strategic Analysis of RBS 33
4.2.3 Interpretations about RBS 33
4.2.4 Questionnaire formation for field work based on the interpretations about RBS 33
4.3 Description of Field Work carried out: 34
4.4 Organisation and Presentation of Primary Data: 34
4.5 Analysis of Primary Data: 34
4.6 Critical Discussions: 34
4.7 Limitations of the Research: 35
4.8 Conclusions of Chapter 4: 35
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5 pages (1250 words)Research Proposal
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