Both deductive and inductive research can yield valuable data about research questions and objectives. Each method has strengths and weaknesses which make them appropriate for use in certain situations. Both approaches may be used in different phases of the same study, depending on what is required.
The effect of this is that the focus of the research moves from theory to data.
The deductive approach is also a descriptive approach in that it describes facts and illustrates theories. Deductive research is often applied to questionnaires and the collection of quantitative data which addresses the hypothesis.
There are several advantages to deductive reasoning. It is a relatively simply research method to standardise, as it is a highly structured approach based on scientific principles. Furthermore the structured approach means that the researcher does not necessarily need to be highly knowledgeable about the research topic. Most managers are familiar with the deductive approach and therefore are much more likely to put faith in conclusions that are made using it. In addition it is a quick method of gaining data, as the time-consuming aspects of this type of research are mainly in the set-up and data collection phases. This also means that the amount of time needed to invest in the research can be scheduled and predicted relatively easily. All of these things make deductive research low risk in comparison to inductive research.
There are also a number of concerns with this approach. Firstly it is important that causal relationships between all variables in the research are explained and defined. ...