StudentShare solutions
Triangle menu

Event Planning - Assignment Example

Not dowloaded yet

Extract of sample
Event Planning

Since both fighters have numerous fans and supporters worldwide, the event shall be marketed not only as a boxing event but a vacation package5 at Mandalay Bay, as well as an irresistible media event worldwide. The 12,000 seating capacity6 indoor arena is expected to be sold out with audience count7 expected at very close to 100% with March being the start of the Las Vegas peak season8. Tickets9 shall be sold at $1000, $750, $500, $300 and $200 with pre-assigned seating10. The least cost tickets are for the bleachers11. Commissions in the form of percentage12 of gross sales from vacation tour packages13 from air, sea and land travel service providers and tour operators14, hotel accommodations, restaurant meals and various entertainment activities shall also be earned by the organizers.
The primary participants in this event are the guests who will come over to Las Vegas to take a vacation and ultimately watch the Re-Match fight or those who will simply watch the fight. For the vacationers who will originate from various parts of the world as well as those from within the United States, it is envisioned that the travel and tour operators that pass accreditation15 will come up with very attractive vacation packages that will include travel fare, accommodation, side trips and activities and of course seat reservations for the fight.
Guests who will have tickets to the prize fight shall be treated to the awesome amenities of the Mandalay Bay Events Center, a cavernous 12,000-seat arena with glassed-in skyboxes, good sight lines and acoustics. Free parking is abundant and conveniently close; valet parking is available. (Mandalay Bay Events Center) 4Wall Entertainment's team of lighting designers and engineers has provided integration for the lighting control system for the Events Center. 4Wall designed a complete DMX distribution system, which incorporates Ethernet distribution, combined with traditional DMX patching. The dimmers16 are part of a control system comprised of 13 ETC SR48 Racks and 65 ILC relay cabinets, combined with 94 wall stations. (4Wall Entertainment Lights Mandalay Bay Convention Center)
* Marketing the Experience
The first six months of the project shall be dedicated to getting together various players for the event - the promoters, the WBC, Mandalay Bay Events Center, travel and tour operators associations, advertising and media, and many others. A preliminary announcement17 to involved sectors for pre-event planning and development shall be done in May 2008. A working group shall be assigned for developing a sponsorship plan18 to get event sponsorships19. For event marketing20 and advertising, consultants from the American Marketing Association21 and the American Association of Advertising Agencies22 shall be engaged. Above-the-line advertising23 for the event shall be delegated to accredited advertising agencies24. Event billboards25 shall be set up at strategic points of the city. Consumer advertising26 packages will be offered to advertisers to take advantage of the expected huge number of visitors during the event not only as added marketing mileage but as a revenue generating activity as well. Publicity27 and public relations28 will be contracted out to a PR firm.
When all ...Show more

Summary

The result of the Pacquiao-Marquez fight last March 15, 2008 for the WBC Super Featherweight Belt is hotly contested. To end all speculations, Pacquiao and Marquez have agreed to a re-match on March 15, 2009, exactly one year after the controversial fight…
Author : ghagenes
Event Planning essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Event Planning"
with a personal 20% discount.
Grab the best paper

Related Essays

EVENT PLANNER
I have also had many opportunities that gave me a chance to work with catering companies that specialized in retirement parties, wedding, and birthday parties. It is from this experience that I realized how much I enjoyed event planning. As part of my future goals, I plan to start my own event planning company that will involve planning and catering for various event including weddings and corporate meetings.
3 pages (750 words) Assignment
Launching a BPA-free Product Line With Event Marketing
Event marketing is a relatively new addition to marketing strategies that achieve multiple objectives. This report chronicles how a new line of Bisphenol-A-free products of Nuby was launched in an event, with Parents Magazine and HealthyChildren.org as the event organizers.
8 pages (2000 words) Assignment
Hospitality Contract and Event Management
The reason why people enter a contract with caterer is because caterers provide quality services since they are professional in those sectors. There are various characteristics that feature in en catering contract. Some of the main include: The quality of the products and service offered by the caterer should be of high quality.
10 pages (2500 words) Assignment
Local Politician Event in Ireland
In dealing with this kind of event, one must bear in mind that focus and proper management of time and resources is vital in order to realize the project as well as to preempt the possible problems that might occur in the future which can be a failure in realizing the intended outcome.
8 pages (2000 words) Assignment
SAM 448 UNIT 5
The desired results of the planned function need to be clearly defined. The means of achieving the goals of events must be well outlined. At the same time, a close cooperation with the client is necessary so that the
1 pages (250 words) Assignment
Event Risk Management
The venue for this parade will be conspicuously demarcated with red paint and ropes, identifying the restricted and non-restricted areas. To effectively control the parade,
2 pages (500 words) Assignment
Event project management
The report is guided by values that will ensure the objectives of the event are achieved. The world has evolved and became more sociable. With this in place, events have become a day-day occurrence, regardless of the magnitude an
8 pages (2000 words) Assignment
Event project management
As a team, principles guiding the activities should be in place. For instance, the team should hold a couple of meetings to air and share new findings and updates. The group adopts the core values of EMBOK models. The values are vital to an event success
3 pages (750 words) Assignment
Special Event Master Plan
Planned events take on amazing perspectives of diversity, and the field continues to expand and grow accordingly. Also, events have continuously become important aspects to all kinds of policy-makers and professionals in different industries the
13 pages (3250 words) Assignment
Business Event Managment
getting those interviews, internships, jobs but more importantly showing them that it is practical and manageable to start and run your own business. The reason as to why we have a guest speaker who has made it big in entrepreneurship, Richard Branson. One who believes in
20 pages (5000 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation