Their number of customers is accruing on a steady basis. Despite of all this there are certain serious issues which need to be taken into consideration for the company to achieve success in all the areas. After reviewing the whole company through the process of Porter's analysis, SWOT analysis, financial analysis and Mckinsey analysis I have gathered certain issues, which if handled the company can do hundred times better then their current output.
Those customers who could not pay for their repaired motors used to leave their motors with the company. The company can facilitate them in the form of paying their amounts through installments. Here the company would not have to worry about the untaken cars but just would have to keep track of the installment payments. This would leave extra space within the workshop.
No doubts that the company has UL certification, but the awareness of ISO certification is making the customers more conscious as to where to buy the service. Having the ISO certification would help us also cater those customers who are ISO conscious for the quality provided.
The company is not giving any salary appraisal automatically. In order to motivate their staff and maximize the output, the company should pay its employees in the form of piece rate. Here the staff would be paid some base pay as well as extra pay on each motor that they have helped in repairing.
The company is in dire need of accountants. A lot of stuff is being done on the basis of historical data, which would be unhealthy in the long run.
8. Research and Development
Do research on electric motors to be used in water industry as the analysis shows that there would soon be changes being made in the water industry.
Be innovative and creative in manufacturing sophisticated devices.
There have been unknown reasons for winding failures. Why not hire some skilled workers to research on this problem. A solution to it would be a lottery for the company.
11. Customized Control Panels
Brithinee has a competitive advantage over making customized control panels. Why not advertise our capabilities to let the untapped market know of our skills.
The company is losing quite amount of money due to its gas emissions. There is always a solution to cut down costs. Find out ways as to how to reduce these harmful emissions. Look for what other repair shops are using.
13. Customer Site
Find solutions for catering the customers at their own site. The more we expand our services the more