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Case Study example - Carnival Cruise

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High school
Case Study
Pages 4 (1004 words)
As a brief backgrounder, Carnival Cruises is the #1 cruise line operator in the world, with roughly 12 cruise lines and 85 ships under its corporate umbrella. It is estimated that as of 2008 they are servicing over 7 million passengers around the world.1. In the global cruise line segment, its main competitors include Royal Caribbean International and Star Cruises…

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The company currently has 21 ships in active service, with one more under construction. On a trivial note, all of their ships have names ending in "of the Seas". The company also operates the well-known Celebrity Cruises line, Pullmantur Cruises, and Azamara Cruises among others.
They are famous for building the largest cruise ships in the world, highlighted by their Freedom and upcoming Genesis class of ships. The Freedom of the Seas is currently the world's largest cruise ship in operation, accommodating over 4,300 passengers and 1,300 crew.
Royal Caribbean offers a comprehensive line of activities which augment the entire cruise experience. These include rock climbing, ice-skating shows, and a specially built "Flowrider", a wave simulator where one can learn to surf. There is also an on-board casino, several bars and lounges, a 400-foot mall, and even scuba diving to boot.
A sample itinerary for a trip to the Caribbean would include climbing Jamaica's Dunn's River Falls, mountain biking in Costa Rica's rain forests, snorkeling with stingrays, horseback riding on the beaches of St. Thomas, diving 800 feet below see level to a research submarine, exploring the Hato Caves in Curacao, and exploring Mayan ruins.
The company's biggest strength is that it has a tremendous marketing arm, and it i ...
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