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Essay sample - Marketing, target market report
Pages 4 (1004 words)
Market segmentation looks to understand the concept that divides up a varied group of consumers. It is constructed to understand the needs of the consumer (The Times). There are various other concepts that can explain the different needs of the customers. This can be divided into various other factions: buying, selling, brands of income…
The segmentation theory is a part of economics that relates to the yield curve of a finance sector. In other words, they cannot replace each other in any form. This creates a specific amount of investors for both the long and short tem markets. The result of this affects the interest rates in a market. The long and short term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is determined at an independent level. Another aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity preference. Because of the investors' preference over the liquidity of their stock, they prefer to choose the short-term investments that determine them. This creates a greater demand for short term investments in the market.
The geographic segmentation of an item is essential in the market. Not only does it determine the identical trends within a group of international markets but it also identifies the factors the influence their buying trends. The Xbox 360 is an object that created a great deal of excitement and fervor in Australia. With a website of its own, it was the ideal location for sale amongst the varied age groups in this country. ...
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