A franchise hospitality business would have the additional advantages in that it would have reduced research and development costs, more access to training, more access to franchisor's marketing and advertising campaigns and guaranteed quality control and standards. However clinching fact is the customer service and its perception by the customers and retention of a customer segment that is a returning customer segment indulging in substantial repeat purchases. This paper examines a few of the important aspects that must be taken into account in order to run a contemporary hospitality business successfully. It takes the case of the famous KFC franchisee chain and examines the difficulties that may be encountered in putting together a smooth franchisee arrangement and running it smoothly.
The KFC has had an evolved history. From its very beginning it sought perfection in delivery of its hospitality offerings. This perfection was extended to both "finger lickin' good" food and warm, friendly hospitality. These same standards continue today with our goal of excellence for every eating experience in KFC restaurants. In the beginning of KFC, there was nothing-save a chicken recipe and a promise. "The recipe was, of course, Harland Sanders' special blend of eleven herbs and spices cooked in his own secret way. There was no striped red building, no cardboard bucket with the illustrated icon known as "the Colonel." There was no fiberglass replica of the diminutive and rotund man standing in the corner in a string tie"(Howell, 2000). Sanders' signed up his first franchisee in 1952. KFC changed management several times and was under John Y. Brown and Jack Massey, Heublein and R. J. Reynolds. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Now it is under Tricon.It is important to observe that despite frequent management turnover the KFC continued to have very detailed and effective franchisee agreement which allowed substantial leverages to franchisee units to improve the group working by their innovative methods. This unit would like to attempt the same by taking special initiatives in use of technology and dcor as detailed below.
The modern day hospitality business planning has become no non sense and carefully planned for important business variables. In case of potential franchisee the first aspect that is examined is the possible organization plan. This business plan has the objective of opening a full KFC restaurant in the target location. It is first examined if the present outlet would not double the serving to the local population as may be the case when more nearby outlets are present. In case reasonable distance is there then organization plan is given a go ahead.
Then the core hospitality offers of the outlet are taken up for firming .The proposed KFC restaurant would offer all the products that KFC is known globally for. These would include fried chicken products and non-fried chicken-on-the-bone products items sold in pieces under the names Original Recipe,
Any hospitality offering business thrives well under well defined business conditions. These may include a well-established name, brand, and reputation. The hospitality business tends also to provide a strong brand or trademark of the fast food concept-a common adjunct to bundled hospitality offerings now days…
In the first instance, a major difference between the two businesses from an operational perspective may be seen as the fact that the first company, Fuller’s Brewery is a traditional manufacturing company providing a physical product. This is in stark contrast to the second company Vue Cinemas who may be seen as overall providing a service first with physical goods only forming a small part of the overall experience.
Starbucks Corporation purchases and roasts whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs, primarily through its company-operated retail stores across the globe.
Projects are destined to fail if adequate attention is not given to planning the scope, the timing f activities, and project costs.
According to Firth model starting a project with a good plan is like mapping out the course the project will take. A good plan tells you which direction to go, what turns to take, and what to do if you run into a bump that causes you to take a detour.
The club then grew in scope to ultimately include domestic tourism and travel.
The RACV implements the Star Rating system which is governed by AAA Tourism, or the AAAT, a national tourism body composed of Australian motoring organizations. AAAT provides ratings for over 11,000 accommodation establishments all over Australia.
Growing shortage of skilled and qualified employees along with escalation of construction and renovation cost were two of the major issues discussed in ISHC. Followed by were the difficulty to keep up with the rapidly changing technology, Changing demographic and their impact on travel trends, considering the future of Hotel profits with balancing escalating expenses with the need to increase rates, Mitigating consumer confusion over brand proliferation and investor concerns over cross brand impact, Keeping up with rapidly changing playing field, And their impact on the travel industry, the changing travel patterns, issues in capital availability are the other aspects in the top ten issues (
However, we generally think of the hospitality industry as including accommodations, restaurants, entertainment, tour and transportation services. In the UK this industry has become extremely important, topping a billion pounds sterling this year, and the
The author states that the hospitality industry has a number of organizations which offer food service, accommodation, travel, entertainment etc. Normally the industry is dominated by major ‘players’ which own large shares in the industry and operate as branches or franchises. These would include the chain of restaurants, hotels and airlines.