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Contemporary hospitality managment - Essay Example

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Contemporary hospitality managment

A franchise hospitality business would have the additional advantages in that it would have reduced research and development costs, more access to training, more access to franchisor's marketing and advertising campaigns and guaranteed quality control and standards. However clinching fact is the customer service and its perception by the customers and retention of a customer segment that is a returning customer segment indulging in substantial repeat purchases. This paper examines a few of the important aspects that must be taken into account in order to run a contemporary hospitality business successfully. It takes the case of the famous KFC franchisee chain and examines the difficulties that may be encountered in putting together a smooth franchisee arrangement and running it smoothly.
The KFC has had an evolved history. From its very beginning it sought perfection in delivery of its hospitality offerings. This perfection was extended to both "finger lickin' good" food and warm, friendly hospitality. These same standards continue today with our goal of excellence for every eating experience in KFC restaurants. In the beginning of KFC, there was nothing-save a chicken recipe and a promise. "The recipe was, of course, Harland Sanders' special blend of eleven herbs and spices cooked in his own secret way. There was no striped red building, no cardboard bucket with the illustrated icon known as "the Colonel." There was no fiberglass replica of the diminutive and rotund man standing in the corner in a string tie"(Howell, 2000). Sanders' signed up his first franchisee in 1952. KFC changed management several times and was under John Y. Brown and Jack Massey, Heublein and R. J. Reynolds. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Now it is under Tricon.It is important to observe that despite frequent management turnover the KFC continued to have very detailed and effective franchisee agreement which allowed substantial leverages to franchisee units to improve the group working by their innovative methods. This unit would like to attempt the same by taking special initiatives in use of technology and dcor as detailed below.

The modern day hospitality business planning has become no non sense and carefully planned for important business variables. In case of potential franchisee the first aspect that is examined is the possible organization plan. This business plan has the objective of opening a full KFC restaurant in the target location. It is first examined if the present outlet would not double the serving to the local population as may be the case when more nearby outlets are present. In case reasonable distance is there then organization plan is given a go ahead.

Then the core hospitality offers of the outlet are taken up for firming .The proposed KFC restaurant would offer all the products that KFC is known globally for. These would include fried chicken products and non-fried chicken-on-the-bone products items sold in pieces under the names Original Recipe, ...Show more

Summary

Any hospitality offering business thrives well under well defined business conditions. These may include a well-established name, brand, and reputation. The hospitality business tends also to provide a strong brand or trademark of the fast food concept-a common adjunct to bundled hospitality offerings now days…
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Contemporary hospitality managment Essay essay example
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The author states that the hospitality industry has a number of organizations which offer food service, accommodation, travel, entertainment etc. Normally the industry is dominated by major ‘players’ which own large shares in the industry and operate as branches or franchises. These would include the chain of restaurants, hotels and airlines.

 

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