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Management of Marketing Channels - Assignment Example

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Management of Marketing Channels

They provide with special services like build-to-order that directly fulfil the demands from production at a low cost. Build-to-replenish and configure-to-order are also included. The company has an excellent supply chain management with low inventory levels that provide to its network spread over 30 countries across the world. Their supply chain management is extraordinarily efficient since it is backed by key performance drivers like inventory management, transportation management, information system and IT integrated systems to provide the right product at the right time and place. Their worldwide supply chain provides cost-effective services available to all. Reverse logistics is yet another innovation that backs their supply chain by pulling out damaged, obsolete or over-stocked products and redistributing them by using disposition management rules to maximize the original lifecycle of the product. Overall, Flextronics provides low cost products worldwide through a very efficient and effective supply chain management system backed by logistics solutions for maximum customer satisfaction since satisfying the consumer is the primary priority of the company.
Venture Corporation being the leader provides an excellent combination of manufacturing and delivering facilities ...Show more


Flextronics is the second largest multinational company in the world. This assignment compares the company with its competitors and focuses on the strengths of the company that have placed it at such a position and also the reasons to why it is not the market leader…
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Management of Marketing Channels essay example
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