Brand management has always been important but I sincerely believe that globalisation has both expanded and intensified its importance. While my professional ambitions are centered on brand management, the truth is that wanting a particular career does not mean that one will be successful at that career. Professional success is only partially dependant upon interest and ambitions in and within a particular field and more so on understanding one's abilities, potentials, strengths, weaknesses and limitation and, importantly, selecting a career/profession which is correlated to the aforementioned. In other words, my later professional success is somewhat dependant upon my selecting a career in which my weaknesses and limitations will not function as an obstacle to success and where my strengths will be highlighted and my potential realized. Doing so is ultimately dependant on engagement in deep self-reflection, aiming towards the generation of a greater and more expanded self-awareness. This is precisely what this exercise aims to achieve by responding to a series of five questions, all of which contribute to the realization of the aforementioned.
The first question I need to respond to is "where have I been" This question requires that I look back on my past to understand who I am and where I came from, thereby arriving at an understanding of the source of my current abilities, values, interests and beliefs. Starting from the beginning, I was brought up in Paraguay and Korea and, accordingly, am multilingual. While I am now studying marketing communications, I had completed two years of university in Paraguay where I studied English literature. As I reflect upon the stated, I find that they contain part of the answers to the questions earlier posed. Starting with the notion of values and beliefs, I find that while I have very strong beliefs and firm values, I always limit judgments to myself. I do not believe that I, or anyone else for that matter, has the right to judge another person or censure him/her for their beliefs or values. My reasoning is quite straightforward and simple. In brief, each person is a product of his/her environment and the decisions he/she makes or the actions he/she takes are ultimately dependant on their environment and the circumstances which determined the decision or action in question. Therefore, from my perspective, rather than pass judgment, it is imperative that we make the effort to understand the rationale behind the decision which was made or the action that was taken. Upon critical reflection, I find that the aforementioned attitude is an outcome of my multicultural upbringing and my study of literature. Through exposure to different cultures, I learnt that values and beliefs were ultimately a product of culture and to pass judgment on them is to judge a culture, something which very few people, if any, are equipped to do. Added to that, through exposure to the thought processes and experiences of numerous characters through my reading of English literature, I learnt that the reasons why people undertook certain actions or made decisions were complicated and complex. The implication here is that rather than pass judgment, we need to understand where the other person is coming from and try to meet him/her on their terms in order to