The investment made on the communication tools is so high that if these mediums are not utilized to its maximum potential, the very purpose of business i.e. to make profit becomes highly impossible. Business communication is defined as the communication which is used to promote a product or a service or any other processes in an organization. Effective business communication plays a vital role in the profitability. This paper discusses in detail how communication in business can have an impact on profitability.
Business communication is a major subject in many of the management studies. It encompasses a variety of topics such as Marketing, Branding, Customer relations, Consumer behavior, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. And each of these topics is linked to the basic idea of effective communication.
The various channels through which business communication takes place include print media, television, radio, internet, and also on a one-to-one bases which is called the word of mouth (Wikipedia n.pag). ...