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Implement a marketing solution - Essay Example

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Implement a marketing solution

TQM aims at improving the quality of the product and reduce the defects. When the quality of a product rises, ultimately the price also will increase and companies have to revise their pricing strategy accordingly.


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Summary

Surveys and market tests assist companies in understanding the requirements of the market and developing products catering to the needs of the customer leading to customer satisfaction and business benefits.
Total Quality Management affects the marketing mix of a product directly with the price aspect…
Author : sbreitenberg
Implement a marketing solution essay example
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