Individuals who add value to themselves by swindles or other socially distasteful acts are not helping society and, hence, are not entrepreneurs in our eyes. Even if an enterprise makes a profit by, for example, selling drugs to schoolchildren, it has not met the test of adding value to society Entrepreneurship is based on innovation and change as the main driven forces in business. Entrepreneurial behavior is a potential candidate to significantly influence marketing thought and practice because it deals directly with a key concept in marketing: bringing innovation successfully to market. Mark Zuckerberg is an entrepreneur and co-founder of the social networking site, Facebook. His personality and approach to business reflect the idea that diffusion of innovation is the discipline of marketing, it is an area of thought and practice that is relatively undeveloped in comparison to managing products in mature markets.
Mark Zuckerberg borrowed the idea of social networking from his school, known as "Harvard-thing", This site links only Harvard students, so Zuckerberg decided to expend it and link it to other schools. His personal example shows that in Entrepreneur activities, a careful review of ideas is combined with the quantity and quality of accumulated knowledge about markets created by innovation and the marketing of innovation, as well as other activity directly dependent on marketing, is relatively scarce and in comparison with other areas, deficient. The scarcity and deficiency of accumulated knowledge can not be attributed to a single cause. However, three causes may partially explain the situation as it exists today. The first is the strong marketing discipline preoccupation with managing in mature markets. It should be clearly noted, of course, that most product markets are mature. The largest revenue streams and profit lie in maturity. Consequently, most current marketing texts are, at least implicitly, primarily focused on issues centered in the environment of maturity and the strategies of market leaders and challengers. Zuckerberg is characterised as craft entrepreneur who applied two main drivers of innovation: expansion and growth (Burns, 2001).
Modern management is often more "brand" orientated than "product" or innovation orientated. In contrast to this view, Zuckerberg followed a completely different approach based on unique decision-making. With the increasingly turbulent environment and the shorter product life cycle, this focus, of necessity, will have to change. Zuckerberg is characterized as a scientific craftsman who possesses a professional nature. He applied professional knowledge and skills in business world and developed a new product interested for millions of people around the globe.
Type of Personalities
Zuckerberg is a leader who possesses such skills as independent thinking and decision-making. What is important is to recognize that, for a variety of reasons, innovation, which is the central value of entrepreneurial behavior as well as a key concept in marketing, is increasingly important. It is important because innovation is disruptive, the product life cycle continues to shorten, more products are in the early stage of the product life