Field representatives used intranet access which effectively limited the coverage area. Analysts had limited access to sales data due to the difficulties in working with the database. Even then, the data may contain discrepancies and errors. For Lexmark, they had no means of responding quickly to the needs of the retail partners.
On the other hand, the new system allows retailers, analysts, and sales representatives to easily access the system from remote locations. A centralized database linked with sales information from the retail partners allows almost real-time information management. Tools integrated into the system allow analysts to monitor sales information and respond to the needs of the partners and customers. Information flow within this new system is almost seamless.
The new system allows Lexmark to make decisions quickly to respond to the needs of their partners. For one, the inventory tracking integrated into the system allows the company to quickly send out additional items to their retailers. Knowing the sales of particular products also gives the company information on the consumer aspect of sales and can adjust their production quantity and schedule accordingly.