The competitive market in Australia is also change very fast with most international companies now trading in the country. This has affected the segmentation of the market and fierce competition is being witnessed currently. With the change completion in the market, most companies have been coming up with new juice product in order to suit the consumer preferences. Tao Ti has been a product that has been doing well in the Hong Kong market. However it is in the class of mixed juices which has been facing a stagnated growth in the Australian market. In order to introduce the product in the Hong Kong market, there have to be strategic approach to the market. To venture into the market there will be need to carry out marketing strategies to introduce the product in the competitive market. The entry strategy will determine how the product will perform. The market strategies will need to have a direct entry in the market rather than merging with other companies. It will also need to have a retail distribution chain to be close to customers and as per the trend in the market. The marketing strategies will also need to brand the product to identify with the health concerns of the customers. This means that it will have to pack the product in a new attractive package which will appeal to the consumer. The price of the product must be adapted to the local market. Price can be set lower than for other products in order to create price competitive edge. There will also be a number of promotions to accustom the product to the market. The marketing strategies will also be revised from time to time to access its effectiveness.
This paper will discuss on the introduction of Telford International Co. Ltd Tao Ti Mandarin Lemon from Hong Kong to the Australian market. The paper will fist look at the Australian market and various marketing issue in the beverage industry. It will then at the various international factors that can affect the introduction of the new product. The paper will then discuss the marketing strategy that can be used in order to help the product to venture into the market. It will look at various components of the marketing strategies and how they will be used.
Description of the product
Tao Ti Mandarin Lemon is a product produced by Telford International Co. Ltd. It is a beverage product which has been retailing in the Hong Kong market for along time now. It is not produced by the company but rather it is a blend of various beverages that the company imports. It has been rated fourth in the Hong Kong market which means it has a large market share in the bevergage category. The product is packages in attractive packages and is sold on the point of its attractiveness to the consumers based on branding and also on the quality of the product. The product has been doing well in the market but introducing it in the Australian market may be a bit tricky since it is in the class of mixed juice which is not doing very well in the market. Therefore there has to be product adjustment to be made to introduce it in the market. (GMID, 2008b, p. 7; GMID, 2008c, p. 2)
Fruit/vegetable juice industry in Austria has been recording poor growth. In 2007, the industry recorded 1% growth. This has been contributed by many factors in the consumers. The consumers have started rejecting nectars in favour of pure juices. This has been the main
The beverage industry has been one of the rapidly growing industries in the world. In Australia, the Juice industry has been changing with time due to the changing consumer preference. Consumers have become more heath conscious and are preferring to use products which have positive effect on their health…
Business organizations are essentially operating in an age of increased market competition in which there is a cut throat market competition among the market players to grab a share of the market.
The present study would try to analyze the four common business strategies of differentiation, low-cost leadership, and best cost and focus strategy.
It’s a fast moving world that is growing rapidly with development in every field. Technology keeps on changing after short intervals that is the proof of rapid development. In this modern age health sciences have developed so drastically that life expectancy rates have increased and death rates have decreased.
But in today's globalization era companies take this type of situation like an extension of their business by devising suitable diversification/ expansion strategies. Porter (1986) argues that there is no single global strategy, which can be used as a model formula.
Throughout the paper, COCA COLA Company is used as the main focus and object of discussion. The company’s marketing strategies will be reviewed and will be use as examples and citations. The paper aims to answer questions such as how do Coca Cola’s marketing strategies contribute to its growth and success?
SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis has been completed to comment critically and conclude on Danone's strategy in future activity in the beer sector.
The customer will tell you if there is a theme and if a theme has been selected, the menu should be planned around the theme. Once again, knowing the customer is crucial in planning an event. After determining goals and objectives, the next priority is to plan and organize.
Majority of Billabong Internationals business comes from offshore sales. This is its greatest advantage over competitors like Nike and quick Silver and provides it wit a geographical spread that enables it to counter seasonality in sales. This report considers the viability of launching an E business portal for Billabong International which will not only increase the sales with in the Australia and New Zealand region, but will also boost offshore sales.
They experienced challenges of supplement beverages as posing health threats on not attaining the advertised outcomes. Rapid market growth and increased premium costs made substitute soft drinks market a significant
Financial service industry is no longer playing a critical role aimed at initiating corporate social responsibilities as expected. The primary essence of a corporate social responsibility is not all about socializing corporations. The
5 pages (1250 words)Case Study
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org