Compagnie Generale des Eaux

Case Study
Pages 4 (1004 words)
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The case study highlights the significant events and transformation of the Compagnie Generale des Eaux (CGE) from its beginning in 1853 to its re-creation and change of name to Vivendi in 1998. For the decision makers in the company, the change of name represents its ardent effort to revitalize itself in order to meet the various challenges that the new business environment presents.


The efforts of Guy Dejouany express the company's commitment in maximizing its financial resources by putting them in different investment opportunities. The leader should also be noted for his effort in minimizing company risk by not putting all its investment in a single industry. In contrast, he tried to distribute risk by putting the company's fund in various industries. Guy Dejouany also broadened intensified the influence of CGE by broadening its reach and market base. By establishing presence in industries where the company has no previous operation, CGE gained more bargaining power through its large size and coverage. However, it should also be noted that the choice of which industry to diversify into is the sole choice of Dejouany according to his personal experiences and relationships instead of generating more formal business analyses. The leader has launched aggressive efforts in order to ward off competition or strengthen the business organization's position against its rivals.
In terms of management style, Guy Dejouany can be characterized as a charismatic leader who influenced people through his personality. ...
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