The company should recall these cars to be fixed, if not replaced, in order to ensure the customer's safety. 3) Ensure the market that such problems are inevitable and are easily dealt with.
Approach and Analysis: The first step into solving this problem is to reacquire the previously sold cars and repair the defects. The owners must be contacted, informed about the problem and be requested for a recall. This process entails sacrifices for both parties which mean that a just compensation must be provided to get the customers' full cooperation. The whole repair will, after all, be done in forty minutes. Even with an estimate of 1.35 Million cars to be recalled, the process could not be that troublesome.
After acquiring the cars, experts should be present to asses the defects. See if it is uniform among the cars or are there differences. Data should be gathered differentiating the defects and damages acquired across the models, logistics, etc. Then the data should then be analyzed by economists, medical experts and the board along with the car experts.
A decision should then be made whether to continue production alter the design or revamp the design all in all. Though this process, better techniques on both manufacturing and detecting defects on sold cars must be made.
The market should then be wooed so as not to loose trust for the company. This is very important since the world is undergoing financial crisis. Many companies has already downsized or closed up, Toyota should not be one of them.
Results: Recalls are still yet to be done but as of the moment some cars had been gathered and upon inspection of the acquired cars, the said defects had been confirmed. The seatbelt indeed can cause fire. When the tensioner is activated upon collision, the sound insulator may melt thus causing a fire, just as mentioned earlier.
The exhaust pipe on the other hand, is prone to damage and will probably crack. This might cause substandard emissions to leak out which will endanger the environment.
So far, no other defects were found.
Discussion: The industry knows that releasing cars with defects are inevitable. This though must be detected immediately, preferably before the product even leaves the show room. The mistake seen on this situation is the delay of detection. This might possibly be seen earlier if the cheapest model in the market was not overlooked. An equal attention between cars should have been given.
The recall of the cars will further the understanding of the company about the defects on the car parts and how testing should be done.
There must also be enough cars to be reverse engineered to see a better picture. Most cars will be going to the dealer and get the desired repair but it must also be seen that some cars are to be acquired to be further tested. The mistake of just fixing and not doing in depth investigation must be avoided.
The gathered data should be used to develop better techniques. This includes all aspects from manufacturing to sales to maintenance. This will ultimately benefit the company.
Ethical and Economic Discussion: Recalls may be bothersome for both the owner and the company but it should be looked as a beneficial process,