Using the Internet, a small software company dies not have to cut a CD, write a manual and get a box printed. More importantly the small software company dies not have to fight to get its product stocked by retailers, it can do its own retailing on the net and it can release its product for a free trial for any customer who is not sure that the product is one that will suit them.
Small software companies using the net sometimes have a limited lifespan. Good ideas that are piloted by small software companies can be taken over by the big competitors and the originators are left out in the cold - that is unfair but then that is business.
Edge Soft is an online shopping portal for application, business, game software, etc. The main focus of this business is of providing an avenue for fast software purchasing to customer, after-sales support and upgrades, and a high-volume of software products, which can be bought online. This generates a competitive border among competitors. This will allow generate sufficient income from a small investment by being retailers and a distributor.
Amazon.com is known to be the first and largest online retail shopping store online. It was the pioneer in selling products and goods online. Ever since its launch, Amazon product catalogue has been increasing and categories are adding. One of which product category is software.
Amazon.com is the visible threat to this proposed e-co...
Although Amazon.com offers software retailing, it is still not their premier product. Amazon.com is known for being an online bookstore, since they started with that catalogue. And yet, putting up this business can overcome this risk of competition.
What advantage it brings to Edge Soft is that it only focuses on software retailing and not a mixed product e-store. By focusing in such catalogue, customers are determined and can find straight-forward software solutions they need without browsing deep into subcategories.
Schneider, Gary. E-Commerce. UK: Course Technology, 2006.
Palo Alto Software, Inc. 2007. Sample Business Plan. 19 March 2007
Part B: Branding & Marketing
Edge Soft (www.edgesoft.com) is the proposed business name and site domain name. Edge Soft means 'Edge Software' which particularly mean the various circumference of software is sold in this site. This site would be an online reseller for the latest software and related supports. "Edge Soft - The On-Stop Software Shop" will be the tagline to use for marketing, a sensible site name and a meaningful tagline helps describe the business entity.
With a small investment, e-commerce business must priorities how to drive customers to their site and eventually be their valued once. There are different ways to provide this business the web presence by touching different channels of media for advertising to get customers in through the doors.
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