Coca Cola and Coffee House - Essay Example

Only on StudentShare

Extract of sample
Coca Cola and Coffee House

It should be noted that the Coca-Cola Company is highly regarded for its very effective and heart-warming television commercials. Maintaining this image, Coca-Cola Coffeehouse will initially invest in advertising its products through major television stations during hours of the day where the target market is likely to be in tuned with this media. Before the official opening of the Coca-Cola Coffeehouse and the release of its various products, television commercials will be strategically employed in order to inform customers of the new sensation to hit the town. Since, the business organization will initially focus on the Northern American market, the advertisements will feature the values and culture of the clientele. However, advertisments will vary according to the region where it is aired.
Recognizing the huge potential of the internet as a medium in marketing goods and services, Coca-Cola Coffeehouse will also launch its own website. In this portal, the company will inform customers the variety and calorie content of its products. The website will also be used to inform customers where products are available. An online chat with Coca-Cola Coffeehouse's customer service representatives will also be available to address queries and other concerns.
In order to intensify its efforts in promoting the products, Coca-Cola Coffeehouse will be aggressively promoting its products in magazines, newspapers, and other p ...Show more


The promotion strategy which will be employed by the Coca-Cola Coffeehouse will be taking into account the business organization's overall marketing mix. In order to be efficient, Coca-Cola Coffeehouse will primarily base its promotional activities in the life cycle of the product…
Author : rose03
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Coca Cola and Coffee House"
with a personal 20% discount.
Grab the best paper

Related Essays

Coca Cola Company
The industry has seen many ups and downs through ages and arrived at the maturity stage. For last four years till 2006 Coco Cola Company had been facing problems in the market that might be cyclical. The company is trying hard to retain the leadership position they had for ages.
10 pages (2500 words) Assignment
Belgian Coca-Cola Hysteria
Apparently, the following statements reveal the author's purpose starting from the second paragraph of the essay up to the last paragraph: The author cited the scientific study made by Coca-Cola showing that in the contaminated bottles of Coke there were present sulfur compound residues at between five and seventeen parts per billion.
8 pages (2000 words) Book Report/Review
The Coca Cola Company
The company has over 300 bottling partners globally that are responsible for its products and distributions and takes pride in playing an environmentally responsible role. With the current global economic downturn, we will be looking at how the company has performed based on its results for the First Quarter of 2009.
6 pages (1500 words) Research Paper
Coca-Cola Coffeehouse
In serving these two broad market categories, Coca-Cola Coffeehouse will employ different marketing techniques and tools. The business organization recognizes that the buying decision of individual consumers largely differ with that of organizational buyers.
3 pages (750 words) Essay
Market Segmentation by Coca Cola
Differentiated marketing has been the strategic choice for Coca Cola. They segmented the market By size: Bottles by various sizes are targeted on volume users such as 2 litters bottles is targeted on heavy consumers for family but small bottle of 200 ml is targeted on individuals who consume from shops individually or in groups.
4 pages (1000 words) Case Study
Final research proposal
within their homes or along with their families or friends. The research proposal has involved an analysis of previous research papers, books, news articles and Australian data as well as different methods of research
12 pages (3000 words) Research Paper
Resume and cover letter
I am seeking to complement class work with a real work experience in order to obtain background necessary for a future career in the Information Technology (IT) profession. I shall be obliged if you please allow me to do internship in your
1 pages (250 words) Personal Statement
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email