StudentShare solutions
Triangle menu

Sony and Samsung - Essay Example

Not dowloaded yet

Extract of sample
Sony and Samsung

Samsung has continually invested more than any of its rivals on its research and development, rising during the past couple of years to almost 9 percent of its revenue. It has a large and growing force of designers and engineers working in 17 research centers located all around the world (see Exhibit 6). Yun has also forced Samsung's own units to compete with outsiders in order to speed up the process for developing innovative new products. Samsung has also created the post of chief design officer to make sure that designers can get their ideas to top managers.
Yun appears to be well aware of the challenges that lie ahead for Samsung. He understands that his firm must keep investing heavily into R&D and keep developing new factories in locations that offer lower costs.
Sony probably restructure for a number of reasons. Companies typically restructure when they need to correct poor financial performance or to capitalize on market opportunities or to strengthen corporate value. Each of the five main change programs presented reasons why they were introduced.
The changes are clearly sub-headed in the case and you'll find that towards the end of each main section, reasons are given for the next change in line. Just go through each section meticulously, and select a few relevant points to include.
Centralized decision-making t...
Companies typically restructure when they need to correct poor financial performance or to capitalize on market opportunities or to strengthen corporate value. Each of the five main change programs presented reasons why they were introduced.
The changes are clearly sub-headed in the case and you'll find that towards the end of each main section, reasons are given for the next change in line. Just go through each section meticulously, and select a few relevant points to include.
3. To what extent did Sony's restructuring efforts centralize or decentralize decision-making within Sony
Centralized decision-making tends to come from a particular group or at a particular location, usually from the senior team/HQ and is typical of hierarchical structures where information is passed down through the layers from the top. Decentralized decision-making suggests greater autonomy and the delegating of decision-making to lower levels of management or to different strategic business units. Sony seems to drift in and out of different approaches to decision-making - sometimes a centralized, sometimes a more decentralized approach. Scan the case and look for information relating to how decisions are made and look for some relevant points to include. At a couple of places in the case, there is direct mention of the terms decentralization and centralization.
4. How culturally diverse do you think the different Sony businesses were, for example, consumer electronics, entertainment, insurance, etc
Include just a few brief points here and one or two assumptions.
Is there likely to be different cultures in operation due to the nature of the businesses involved
Would you expect a different level of cultural awareness and sensitivity in the ...Show more

Summary

1. During the period covered by the case study Samsung underwent significant change. How would you characterize the type of change that it underwent according to Balogun & Hope Hailey's analytical framework
The transformation of Samsung into a premier brand has been the result of the ceaseless efforts of Jong-Yong Yun, who was appointed to the position of president and CEO in 1996…
Author : jmayert
Sony and Samsung essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sony and Samsung"
with a personal 20% discount.
Grab the best paper

Related Essays

Samsung
The products offered by the company are electronic and electrical appliances which include television, refrigerator, air conditioners, washing machines, calculators, semi conductors and digital media.
7 pages (1750 words) Essay
Samsung
Samsung Electronics Ltd is an international leader in telecommunication, semiconductor, digital convergence technologies and digital media. The company is a typical paradigm of a family run corporation or ‘Chaebol’ which is an essential element of the South Korean business industry.
14 pages (3500 words) Essay
Strategic management: Samsung
In any case, it is a fact that Samsung Electronics has cemented its place in consumer electronics market in recent times. Headquartered in Suwon, South Korea, Samsung Electronics is manufacturing consumer electronics products such as computers, mobile phones televisions, Refrigerators, Air conditioners and many other useful electronics products.
12 pages (3000 words) Essay
Samsung Singapore
The past two decades have witnessed a consistent growth of stiff competition on the mobile telephone sub-sector in Singapore. Favourable government regulation policies and the policies of liberalization are some of the external factors that contribute to the competitive factor on the market.
6 pages (1500 words) Essay
Inquiry into Samsung
Samsung has an unimaginable size and scope. This company has gained popularity through it technological division. Therefore, Samsung is the largest company in Korea and second largest company in the world. The company has other sections like retail, finance, straight up entertainment and chemicals.
6 pages (1500 words) Essay
Compare three companies
However, with the passage of time, Samsung’s innovative electronics and gadgets received immense appreciation from all over the world and also placed the company in a neck to neck competition with the corporate giants Apple and Sony. Samsung remained No.
4 pages (1000 words) Essay
Marketing
A brand does not come into its own overnight. It takes a lot of research, planning and proper execution to take it where the marketers, the advertising agency people and the stakeholders want it to proceed and end up as
8 pages (2000 words) Essay
Strategic Marketing Plan
n be connected to the Internet and perform several applications, such as turning into a “digital health centre” that can monitor people’s vital signs while exercising, a portal for internet browsing, and they can also access media content and services like cellular phones
7 pages (1750 words) Essay
Promotional and Advertising Strategies
Thus, enabling such a company to move more goods, increase its market share and consequently its profit. To achieve this, such a company needs to go beyond just creating those products and making the goods available to
7 pages (1750 words) Essay
Benchmark progress towards sustainability
In a similar way, sustainable development can be defined as the process of improving human development in a connected, inclusive, prudent, equitable as well as secure manner (Hockerts, 1999). The vision for
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation