I've had the opportunity to work with Mr. Buser on another project in the recent past. He has a no-nonsense type of leadership style and relies heavily on his staff. He makes the decisions and then turns over the responsibility to his people. I've never met Ms. McSwain, though I managed to find an interview she did recently in a local business magazine. She comes across as a very progressive risk taker that is not afraid to try new approaches. However, she is very meticulous about the numbers.
I hope to convey the point that Online Education is a fast growing field that offers the investor some unique opportunities. I want to make the case that it is a profitable business and that we have a solid, well thought out, business plan. More importantly, I want to impress Mr. Buser with the fact that we have covered all the angles on the product, its quality, and our ability to deliver it. I see the presentation as having the twin motives of selling the product to Mr. Buser, and convincing Ms. McSwain that our business plan is flawless.
I plan to make a brief introduction and give them time to meet John Lennox from our IT department. He will be accompanying me to address any technical issues that may arise.