The Alternative

Undergraduate
Essay
Miscellaneous
Pages 12 (3012 words)
Download 0
The Alternative, Healthier Options for People on the Go, is a fast food chain that will conquer most major cities in Australia offering a healthier product line in the fast food arena. It will address the growing concern of people on the go to have a better choice when it comes to food served at speed, so that image conscious individuals from the university to young urban professionals will have great-tasting low calorie salad, burger with white meat patties, fat-free meat pies and refreshing fruit juices.

Introduction

That despite their fast paced lifestyle that leave little room for preparing food, a better option for healthier food is available and easily accessible just around any city corner, or online, as The Alternative also has its own website to sell, promote its products and connect with customers.
Called the marketing tactics known as the "Four Ps", price, place, product and promotion is a simple approach to unique blending of product or service presentation. Most companies may opt to increase these Ps to include people, physical evidence and process (MT, 2000), and these shall be discussed intensively for The Alternative.
Considering that The Alternative serves a segment that desires to look good, it is imperative that quality beyond the basic need of providing for hunger and appetite is included in the package. Price of The Alternative products is definitely higher than most regular fast food industry players that offer the traditional fat laden burgers, meat pies and carbonated water. Nevertheless, to consider value for money, customer is enticed to choose The Alternative for its immediate and long term effect on the physical well-being of the person. ...
Download paper
Not exactly what you need?

Related papers

Alternative Investments: Risk and Returns.
Using leverage scales up both returns and risks. Many, if not most, hedge funds and financial institutions use leverage, either by borrowing money or by using derivatives, to meet financial objectives but it is not without risk (Bernstein, 2001). …
The Alternative
That despite their fast paced lifestyle that leave little room for preparing food, a better option for healthier food is available and easily accessible just around any city corner, or online, as The Alternative also has its own website to sell, promote its products and connect with customers.…
The alternative existence system for Scotland
Scotland was very slow to industrialization than other parts of the region. There were a number of attempts to awake Scottish consciousness. The famous Covenants revolution was such an attempt. Relying on sixteenth century philosopher George Buchanan's arguments that royal power came from the people and if rulers forget it, people can take that powers back, there were movements in the late…
Alternative Fuel
For example, smog can cause eye and respiratory tract irritation, and carbon monoxide can inhibit the ability of a person's blood to carry oxygen to vital organs.…
Alternative Medicine
(2001) According to the alternative medicine homepage, alternative medicine could take the form of eccentric, untraditional, unconfirmed or complementary, assimilative and novel therapies. (Alternative medicine homepage, 2008). That said there are many different type of alternative medicine interventions from acupuncture, use of herbs, homeopathy, to the use of prayer (faith healing), music,…
Alternative Fuels
England government has…
Alternative Dispute Resolution
ADR processes are the processes which are used to resolve the dispute informally. In this process the parties meet with a professional third party who assists them in resolving the dispute. It is a less formal and often more consensual way to resolve the dispute than is done in the courts. ADR is not come into the government judicial process. In some last years Alternative dispute resolution has…