Got a tricky question? Receive an answer from students like you! Try us!

The Alternative - Essay Example

Only on StudentShare
Undergraduate
Author : chelseykuhn
Essay
Miscellaneous
Pages 12 (3012 words)

Summary

The Alternative, Healthier Options for People on the Go, is a fast food chain that will conquer most major cities in Australia offering a healthier product line in the fast food arena. It will address the growing concern of people on the go to have a better choice when it comes to food served at speed, so that image conscious individuals from the university to young urban professionals will have great-tasting low calorie salad, burger with white meat patties, fat-free meat pies and refreshing fruit juices.

Extract of sample
The Alternative

That despite their fast paced lifestyle that leave little room for preparing food, a better option for healthier food is available and easily accessible just around any city corner, or online, as The Alternative also has its own website to sell, promote its products and connect with customers.
Called the marketing tactics known as the "Four Ps", price, place, product and promotion is a simple approach to unique blending of product or service presentation. Most companies may opt to increase these Ps to include people, physical evidence and process (MT, 2000), and these shall be discussed intensively for The Alternative.
Considering that The Alternative serves a segment that desires to look good, it is imperative that quality beyond the basic need of providing for hunger and appetite is included in the package. Price of The Alternative products is definitely higher than most regular fast food industry players that offer the traditional fat laden burgers, meat pies and carbonated water. Nevertheless, to consider value for money, customer is enticed to choose The Alternative for its immediate and long term effect on the physical well-being of the person. ...
Download paper

Related Essays

The alternative existence system for Scotland
Scotland was very slow to industrialization than other parts of the region. There were a number of attempts to awake Scottish consciousness. The famous Covenants revolution was such an attempt. Relying on sixteenth century philosopher George Buchanan's arguments that royal power came from the people and if rulers forget it, people can take that powers back, there were movements in the late eighteenth century and early nineteenth century against the rulers. The Marquis of Montrose's brutal attempts at repression with an army of Irish Catholic mercenaries were also to feed into the Scottish…
8 pages (2008 words)
Alternative Medicine
(2001) According to the alternative medicine homepage, alternative medicine could take the form of eccentric, untraditional, unconfirmed or complementary, assimilative and novel therapies. (Alternative medicine homepage, 2008). That said there are many different type of alternative medicine interventions from acupuncture, use of herbs, homeopathy, to the use of prayer (faith healing), music, laughter and sound, which is why there are numerous definitions of alternative medicine. While they may not be fully accepted as part of mainstream western medicine, they have nonetheless grown to play a…
8 pages (2008 words)
Alternative Fuels
England government has…
2 pages (502 words)
Discss the alternative views on the relationship between money supply, inflation and economic growth. Are these views supported by the existing empirical modeli
The pattern of relationship is uni-directional in some cases and bi-directional in others. In some cases, there is a lack of any evidence of any relationship between the three factors. Many empirical analyses have been conducted to come to a definite conclusion. But it is still elusive. Some of the conclusions arrived at regarding this relationship through empirical studies are discussed in this paper.…
7 pages (1757 words)
The use of the Alternative voting system in parliamentary elections would improve democracy in the united kingdom
d take place gradually over a long time-period; sometimes are revolutionary in nature and takes place at the spur of a moment; while at other times are deliberately brought in through changes in the legislation. UK has seen in many such reforms that have made it a modern democracy with elected representatives, from being a monarchic state (Secretary of State for Justice and Lord Chancellor, 2007, 9). My article will examine the current electoral changes that have been proposed, which signal the ushering in of the Alternative Voting system (AVs). This topic has been in debate in the UK…
6 pages (1506 words)