The operations of the business need to be inline with the goal of CSR in order to achieve greater efficiency and productivity (Frederick, 2006).
In operations, CSR effects from the input to the output processes; Input to process, for example, is when the organizations uses solar panel energy for their factory like sun chips. OR may be they are using an eco friendly form of transportation (bio diesel trucks). Outputs to the process are achieved by reducing emission or carbon footprint.
A company which is changing into an environmental friendly raw materials support action against child labor is also fulfilling its social responsibility. A company emphasizing on green marketing and recycling is also looking towards fulfilling its environmental responsibilities. Decisions made in the operations, thus highly affect the way a company fulfills its social and environmental responsibilities (Slack, 2006).
1. The integration of global supply chains has created more reputation risks than business or financial risk for the suppliers. In order to cater to the global environment and maintain efficient supply chains, there is now a need for the supply chain to fulfill the corporate, social and environmental responsibility by keeping the suppliers well-informed, assuring that the customers are getting the right product quality, ensure proper working conditions throughout the supply chain and not exploiting the labor working conditions.
2. Life cycle analysis is a key operation that supports CSR efforts. Through life cycle analysis, organizations can assess what amount of energy and resources are used and also the emissions and waste generated can be estimated and continuous improvements in the environmental management system and pollution prevention programs can be made.
3. Similarly, establishing precise and clear codes of conduct related to the environmental and social responsibility of the company and employees assist in closely achieving the goal of fulfilling CSR. Codes of labor unions and working conditions should also be designed.
There are a number of organizations that are working towards fulfilling their social and environmental responsibility through devising certain strategies and customizing their operations and including the aspect of CSR in their operations. There are organizations that produce separate CSR reports like the annual financial reports to demonstrate their efforts towards CSR.
Shell has been discovering the capture and utilization of carbon dioxide to alleviate the effect of greenhouse gas emissions. Shell has also continued education and development plans with various institutions.
Abbot Laboratories has always worked towards CSR by providing quality health care, investing in education programs, health and safety programs and environment improving initiatives.
Whirlpool with the combine efforts of Habitat for Humanity, donated a refrigerator and a range to every Habitat home. Basically, Whirlpool emphasized their dedication, loyalty, philanthropy and sustainability on its website and they also highlighted their membership to the Dow Jones Sustainability World Index. Instead of making their own sustainability report, Whirlpool