Innocent Smoothies is one of the leading fruit juices manufacturing company in UK. "Taste remains the company's number one priority. Innocent has won more taste test awards than its competitors, scooping Best UK Soft Drink in the Q Awards, the UK's principal food industry competition, every year since 2002." (Farr, 2006) "The Company sells 70,000 fresh, healthy drinks each day everywhere from Boots to Sainsbury's to a local deli…
Socio-cultural: The population of U.K is getting more conscious about the problems related to obesity and health. Any product having the health effecting ingredients can lead to the loss of market share.
The main strategy of the Innocent Smoothies is the manufacture of juices made with fresh, not concentrated juices. Hence the company uses the strategy of product differentiation. The company keeps on innovating new recipes fulfilling the demands of all ages from babies to youngsters and adults. The company has achieved a cutting edge as compare to other competitors by preserving the natural ingredients of the fruits in the smoothies. "Over-processed foods have higher GI ratings as they are more easily absorbed into the bloodstream, so innocent's refusal to use processed concentrates lowers GI scores further.
Professor Millward, a top government advisor on nutrition, states quite clearly that "innocent smoothies contain all the phytoprotectants, fibre, vitamins and minerals that are naturally found in fruit. They are an important part of a healthy dietary lifestyle, replacing both undesirable drinks, which are essentially nutrient free and snacks which increase intakes of fat and salt."
Full human based GI tests conducted by Reading Scientific Services in May 2005 showed average scores in ...
Cite this document
(“Business Environment Analysis Case Study Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/290058-business-environment-analysis
(Business Environment Analysis Case Study Example | Topics and Well Written Essays - 1500 Words)
“Business Environment Analysis Case Study Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/miscellaneous/290058-business-environment-analysis.
1.1: Five Forces Analysis The five force analysis looks at some of the factors that affect the marketplace, or as Porter refers it, ‘the microenvironment’ around the business (Oxford University Press, 2007) Threat to business from new competitors A business operating in a profitable market will attract the eyes of competitors who want a ‘piece of the cake’.
Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.
One of the main advantages of franchising is the reduced cost of operation. The franchisees may be required to use little funds on marketing and other business operations. This on the other hand is expected to enable the company to make more sales and profits.
Global Business Strategy can be defined as the business strategies engaged by the businesses, companies or firms operating in a global business environment and serving consumers throughout the world. Global strategies are closely related to the business developing strategies adopted by businesses to meet their short and long-term objectives.
This paper provides a strategic analysis to the performance of Stakis Plc from the time it begins its operation to 1992. The first section will compare and contrast the strategies crafted and executed by Stakis' leaders namely, Andros Stakis, Leo Stakis, Sir Lewis Robertson, and David Michels.
The phenomenal success of Tesco as a retailer is recognised even in the global arena. The company is named the world's third largest retailer lags behind Wal-mart in terms of global sales while staying ahead of other retail giants like Carrefour, and Home Depot (Tesco Plc 2008).
Mrs. Palsgraf, the plaintiff, was at a rail station, and while she was on the platform, a man who was carrying a package ran to board a departing plane on another side of the platform. The man lost balance and two guards who were near him attempted
iated with the process of decision making such as identification of stakeholders, current managerial and financial performance of the business, changes in the market and customer needs, gaps in the existing operational processes, etc (Hoskisson, 2009). The following segment will
16 Pages(4000 words)Case Study
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Case Study on topic Business Environment Analysis for FREE!