Got a tricky question? Receive an answer from students like you! Try us!

Regional Airline Industry - Essay Example

Only on StudentShare
Pages 5 (1255 words)


1. Regional airline business succeeds because of unique strategies and market niche occupied by airline carriers. Regional airline industry consists of independent carriers specialized in short haul flights. The success is that regional airline industry services small communities in partnership with large carriers…

Extract of sample
Regional Airline Industry

The success of the regional airline carriers is explained by attention is directed to the selection of the logical or best strategy under conditions of risk. Of course, expenditures for certain types of service are declining while others are gaining. . It is also important to recognize technology, particularly as it interacts with the strategy and organizational structure of the regional airlines. These expansions reflect desires to meet consumer needs and capture a larger part of the discretionary dollar. Services are not accorded concrete treatment in marketing, since they are intangible and difficult to deal with. Life styles are leading passengers to larger expenditures on services, which are important not only in the aggregate but also in their influence (Thompson et al 2008).
2. The strategy of SkyWest is based on unique brand image and partnership with United and Delta. The key is to have a strategy for investigating and integrating the various technologies over time. This is a challenging endeavor, to say the least. The importance of SkyWest strategy is that its operational strategy and organizational structure are developed simultaneously with the implementation of new information systems. ...
Download paper
Not exactly what you need?

Related Essays

Regulation of Airline Industry
An implication of these mergers is that the few surviving consolidated airline companies may exhibit oligopolistic behavior. This may include monopolizing of routes and charging excessive rates for some fares. In this regard, the industry competition is somehow diminished. Other airline companies may experience substantial profit reduction as their service offerings become relatively less…
2 pages (502 words)
The Influence of Global Economic and Political Environment on Airline Industry in China.
"Globalisation" was coined by Levitt (1983) who describes it as the shrinking of the world as brought about by the expansion of the reach of global media and the reduced cost of communication, resulting in the convergence in the tastes of consumers worldwide and the large-scale creation of global markets for standardised products. According to Giddens (2001), it is "the growing interdependence…
8 pages (2008 words)
Airline Industry
(Step stone case study)…
13 pages (3263 words)
Airline Market
However, this precariously tense situation is due to the pan European composition of Airbus, with the companies from Britain, Germany and Spain that had been formed under the their parent company European Auronautic Defence & Space Co or EADS. The main objective of EADS is to knock out the competition in the bud. However, the management of EADS composed of the racially diverse French and German…
11 pages (2761 words)
Marketing in Airline Industry
In order to attract customers and increase their loyalty, marketers today try to associate their products with an element of service attached to it. For example, when a customer buys a car, he enjoys the facility of free service for the first three years from the car manufacturer company (ICMR).…
5 pages (1255 words)