A Mercedes Benz vehicle spells exclusivity, luxury, driving pleasure and comfort. A trusted brand, over the years, Mercedes has gained a reputation for pioneering new trends in safety, comfort and technology. It gives the customer excellent value for money, ultimate driving pleasure and the best vehicle in any segment.
The deal created a new entity, DaimlerChrysler, which was the highest revenue earner in Germany. The best of technology, safety and comfort in automobiles came together to create the world's best known car company.
"Responding to changes and challenges in the European marketplace, Mercedes-Benz's German truck business embarked on a project with Accenture to define and implement a sales and marketing strategy. The team designed, developed and implemented customer-oriented products and services. Accenture performed 10 pilots to implement the sales strategy, followed by a rollout at the retail level. The value creation for Mercedes-Benz Trucks includes a reorganized sales organization, as the division also has seen additional revenue from increased vehicle sales and penetration rates in services-not to mention more focused and efficient customer service."
The sale of the Chrysler group to Cerberus Capital Management giving it 80% in the new company in August 2007 and the change of name from DaimlerChrysler to Daimler AG seems to be a tactical decision. The sale reportedly took place for US$6billion. This might have helped it overcome the losses it had suffered in 2006 and restore profitability in 2008.
Keeping all the above in mind, information quality is of ut...
3.Identify the information likely to be needed to take each of the decisions identified in task 2 and explain how issues of information quality may apply to this information.
1. A very professional attitude to business.
2. Knowledge of market competitors and a will to merge with the competition if deemed fit for the growth of the business.
3. Innovation (new models), adoption of latest technology (simulators), application of information obtained from market surveys (Accenture survey in 2003).
4. In-depth market intelligence. Take into account complete global/regional scenario and demand for a particular vehicle before launching it in the market.
Keeping all the above in mind, information quality is of utmost importance as the right information would lead to right decisions about the adoption of technology for launching new vehicles, dealership issues, outsourcing of labour and parts, government incentives/subsidies to look for and the kind of vehicle to be launched in a particular region. Successful trade leads could also mean more business in strategic and new locations. With the rise of e-commerce, it becomes not only necessary, but also easy to have access to quality information about the market competion.
4.Give at least 4 documented examples of competitor intelligence which are likely to be of interest to your company. Do not repeat material used in task 3.
1. Competition from Lexus
According to Dan Lienert in Showroom Showdown dated 09.08.05,
http://www.forbes.com/vehicles/2005/09/08/Lexus-Mercedes-convertibles-cx_dl_0908show_ls.html (accessed April 23, 2008)
"In the first eight months of 2004, Lexus sold 141% more SCs in the U.S. than Mercedes sold SLKs--6,607 vs. 2,745. Pricing ...
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(Mercedes Benz Company Case Study Example | Topics and Well Written Essays - 1000 Words)
“Mercedes Benz Company Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/miscellaneous/295993-mercedes-benz-company.
The case of Mercedes Benz India increasingly talk about the challenges and issues that are faced by the Information Technology department of the organization in the wake of the management decision taken by the top officials of Mercedes Benz India, who are increasingly serving in the higher ranking and belong to the top management cadre.
The company is mainly known for the best of designs ever produced. This has always led to the company pricing its cars little above the cost of production and engineered designing. The demand for Mercedes has always remained high in respect to its supply as it is built for the elite class of the society.
The brand is commonly used for lavishness trucks, buses, automobiles and coaches. Mercedes-Benz has its headquarters in Stuttgart, Baden-Wurttemberg in Germany. The firm is highly regarded as one of the top automobile brands in the world, which is widely marketed all over the world.
The organization, Mercedes-Benz, has come under scrutiny as a result of the increasing customer complaints as well as quality issues. It has also been seen that these quality issues and other problems differ in various geographic locations. Though in developed locations the main problems arise out of error in quality or in the design, in emerging countries the problems are more complex (Dess & Eisner, 2009).
At the end of the fiscal year 2007, the company reports revenue of $146 billion and net income of $5.8 billion (Annual Report 2008).
In order to understand the operations of the business organization, this paper will undertake a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis which will also include a consideration of the company's objectives, strategies.
This layout allows the all-wheel-drive to attain similar fuel consumption compared to a two-wheel-drive model. Comfort on vibration and acoustic are a standard feature normally found in the current luxury models. Finest traction is guaranteed at all times, together with the utmost directional constancy and perfect handling.
Customer services are any courtesy manner in which an organisation treats their customer with in order to create goodwill. Treating the customer well will not only make them come back for more goods next time, but they will also recommend the organisation to their friends and relatives.
From the 1970s the automotive industry has been dominated by the United States, Western Europe and Japan, three geographical areas known collectively as the Triad. Such domination served to intensify the degree of competition that already existed as firms sought to achieve a global presence in markets that were becoming increasingly fragmented as consumer tastes diversified.
They recognize that different consumer segments respond differently to each model at each point of the purchasing funnel--and must choose their medium and message accordingly.
The print ad of the Porsche Cayman is simple and direct. The effort for Porsche Cayman, which has a shadow theme, promotes the car as mischievous by touting its aggressiveness in power and handling, and its style.