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Man by nature travels from one place to another. This is evidenced by the annual volume of the inbound and outbound travellers here and abroad. Travellers usually utilize one or a combination the land, marine, and air transportation modes. …
With the advent of e-commerce technology and the use of the internet, people from all walks of life may book their travels in a traditional way or online. Online bookings need to be done interactively using a travel agency's website. The website's user interface design is very crucial in a travel agency for it replaces the traditional way of interacting with the customer. The extent of the services and care that an agency can give face to face to customers should at least be replicated or surpassed in the online version.
In a travel agency website we could think of several scenarios of use. The following types of users are considered in this study, namely: the students, the professionals, the tourists, and the immigrants.
Students profile includes local, national, international students. Their goals and needs are the following: booking their travels before and after the term, school year or according to their individual needs, usually they need additional services like dormitory, apartment, house accommodations, and assistance specifically suited for students of various origins. This group includes first time travellers, experienced travellers, and expert travellers as in the case of scholars who already had prior knowledge about the place to go. ...
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