E-commerce in International Marketing - Essay Example

Only on StudentShare

Extract of sample
E-commerce in International Marketing

If you pay via cash, check, credit card, etc.
The major difference between the two is that in E-Business a firm is utilizing web based resources to promote its products and in E-Commerce the company is only operating virtually using a web based interface to interact with its customers.
International Marketing differs in E-business and E-Commerce. As in E-Business a firm might not be catering to all the countries with the same website, but in E-Commerce a firm needs to change its catalog only according to the products that it's offering to different countries. For example in E-Commerce a product might be available for the customers of U.S. but not for the customers of Canada hence customers from different countries need to specify their country in order to be able to see what's available to them. Likewise if a product is marketed in E-Commerce internationally, only the common aspects of the international markets its being sell to are used in making an international marketing strategy. But in E-Business the company can create different websites for different international markets it's selling in; hence E-Business in international marketing differs from country to country. ...Show more


E-business or electronic business is defined as any business procedure that is using a automated information system. This is done by the help of Web-based technologies. Electronic business help organizations to link their internal and external data processing systems more effectively and efficiently, to work more closely with suppliers and partners, and to satisfy the needs and expectations of their customers in a better way.
Author : whoeger
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"E-commerce in International Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

E-commerce as a Business-to-Consumer International Market Entry Strategy
And, because it is possible to do this for every customer that touches the website, the Web offers a kind of market research that is unparalleled in richness and available in near real time. Especially if to be used to working through indirect channels, having this detailed information about customers can be a valuable source of insights into how to optimize firm's marketing and product mix.
15 pages (3750 words) Essay
E-commerce, Dell.
These are some of the success factors which are useful for the online retail business to succeed, it identifies the essential elements of an effective business plan for achieving results selling online. Dell is one of the world's top providers of computer products and services such as servers, storage, workstations, notebook and notebooks computers, to businesses and consumers.
10 pages (2500 words) Essay
E-commerce Security
Once these agreements are obvious to both parties, then a transaction is sealed. A transaction is said to be complete when the objectives of each party are met i.e. the buyer gets the services or/and goods delivered to him/her in time and the seller gets to be paid , in the required form, and in time.
9 pages (2250 words) Coursework
study which addresses the questions of how British Airways framed its business and utilize the opportunity to reach out to its clientele and eventually treated e-commerce as more efficient than conventional market schemes with respect to costing and gaining online customer trust
10 pages (2500 words) Essay
In fact every aspect of business requires technology. E-commerce is an outcome of advanced technology which has helped business to come close to customers and promises new avenues for creation of wealth through its highly
12 pages (3000 words) Essay
to a certain extent than conducting business in the traditional way in shopping stores or through mail order catalogs and telephone operators — in e-commerce buyers and sellers carry out business over a network. With growth in the Internet and Web-based technologies,
14 pages (3500 words) Essay
The major cause of these developments is attributed to the effect of the internet technology. Regardless of how it is being used for, internet is the most relevant factor that has influenced domestic and international markets for
26 pages (6500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email