E-business or electronic business is defined as any business procedure that is using a automated information system. This is done by the help of Web-based technologies. Electronic business help organizations to link their internal and external data processing systems more effectively and efficiently, to work more closely with suppliers and partners, and to satisfy the needs and expectations of their customers in a better way.
If you pay via cash, check, credit card, etc.
The major difference between the two is that in E-Business a firm is utilizing web based resources to promote its products and in E-Commerce the company is only operating virtually using a web based interface to interact with its customers.
International Marketing differs in E-business and E-Commerce. As in E-Business a firm might not be catering to all the countries with the same website, but in E-Commerce a firm needs to change its catalog only according to the products that it's offering to different countries. For example in E-Commerce a product might be available for the customers of U.S. but not for the customers of Canada hence customers from different countries need to specify their country in order to be able to see what's available to them. Likewise if a product is marketed in E-Commerce internationally, only the common aspects of the international markets its being sell to are used in making an international marketing strategy. But in E-Business the company can create different websites for different international markets it's selling in; hence E-Business in international marketing differs from country to country. ...
Other factors that play a part are the demand, supply of that product and whether it's a necessity or a luxury product. The technological infrastructure should be efficient in delivering automated replies to customers, it should provide necessary and related information to the customer. The infrastructure should provide backup in time of problems.
When developing an internet marketing strategy in relation to international marketing its important to considered some aspects of the market. The most important is to design the website using the language of the country. Other aspects include making web advertisements according to the cultures and norms of the country that the market belongs to this can be achieved by viewing the local websites of the market.
Internet can play a major part for any organization in achieving its objective in the international market for marketing its product. This source of marketing is cheaper and more effective as more people surf the internet. It's easier for the customers to learn about the organizations product sitting at home. On television a viewer can only watch but on internet the customer can get answers to his or her questions apart from viewing information about the product. Another important concept is the language factor a if a website can be viewed by an international customer in his or her own language than he will get a better understanding of the product.
As I have to explore and implement various ways of E-Business for my organization, the first step would be to know about the markets that have high demand for our products. The second step would be to select markets that have technological support ...
Cite this document
(“E-commerce in International Marketing Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/303166-e-commerce-in-international-marketing
(E-Commerce in International Marketing Essay Example | Topics and Well Written Essays - 1000 Words)
“E-Commerce in International Marketing Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/miscellaneous/303166-e-commerce-in-international-marketing.
Increasingly, technology is shifting the organization’s associations with its customers from a "face-to-face" to a "screen-to-face" communication. The Internet is not an innovation that concerns only one or two sectors of the economy. Because it revolutionizes the way businesses should prudently systematize their activities and go to market, the Internet affects all economic commotions.
Many Internet giants have come out with e-commerce websites that sell consumer goods by accepting payments through credit and debit cards. eBay, LeagueCorp, Clarity Ventures, etc. are some relevant examples to successful e-commerce ventures. While watching from the point of view of a consumer, availing products and services has become so simple and swift, often at prices that are less as compared to conventional markets.
Similar to all other industries and firms the emergence of internet technologies such as e-commerce and e-business have revolutionized the service sector In this scenario, tourism and travel industry is one of the most important services sector that has been transformed by the Internet.
E-commerce is defined as commerce that is transacted electronically, as over the internet. Most people think of E-commerce as buying things on the web. In reality, it is much more than that. It does include purchases from such places as Amazon or Borders for your books, to an array of sporting goods stores for your outdoor activities.
study which addresses the questions of how British Airways framed its business and utilize the opportunity to reach out to its clientele and eventually treated e-commerce as more efficient than conventional market schemes with respect to costing and gaining online customer trust
In fact every aspect of business requires technology. E-commerce is an outcome of advanced technology which has helped business to come close to customers and promises new avenues for creation of wealth through its highly
to a certain extent than conducting business in the traditional way in shopping stores or through mail order catalogs and telephone operators — in e-commerce buyers and sellers carry out business over a network.
With growth in the Internet and Web-based technologies,
The major cause of these developments is attributed to the effect of the internet technology. Regardless of how it is being used for, internet is the most relevant factor that has influenced domestic and international markets for
Increasingly, technology is shifting the organization’s associations with its customers from a "face-to-face" to a "screen-to-face" communication. The Internet is not an innovation that concerns only one or two
With the rapidly advancing technologies that are occurring in modern business, organizations are required to be ready, and able to adapt to their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organizations must be able to utilize the various tools that technology has to offer.
11 Pages(2750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic E-commerce in International Marketing for FREE!