Got a tricky question? Receive an answer from students like you! Try us!

E-commerce in International Marketing - Essay Example

Only on StudentShare
Author : whoeger

Summary

E-business or electronic business is defined as any business procedure that is using a automated information system. This is done by the help of Web-based technologies. Electronic business help organizations to link their internal and external data processing systems more effectively and efficiently, to work more closely with suppliers and partners, and to satisfy the needs and expectations of their customers in a better way.

Extract of sample
E-commerce in International Marketing

If you pay via cash, check, credit card, etc.
The major difference between the two is that in E-Business a firm is utilizing web based resources to promote its products and in E-Commerce the company is only operating virtually using a web based interface to interact with its customers.
International Marketing differs in E-business and E-Commerce. As in E-Business a firm might not be catering to all the countries with the same website, but in E-Commerce a firm needs to change its catalog only according to the products that it's offering to different countries. For example in E-Commerce a product might be available for the customers of U.S. but not for the customers of Canada hence customers from different countries need to specify their country in order to be able to see what's available to them. Likewise if a product is marketed in E-Commerce internationally, only the common aspects of the international markets its being sell to are used in making an international marketing strategy. But in E-Business the company can create different websites for different international markets it's selling in; hence E-Business in international marketing differs from country to country. ...
Download paper

Related Essays

E-commerce as a Business-to-Consumer International Market Entry Strategy
In the following paper I will be examining e-commerce in terms of marketing entry strategy and business-to-consumer operations. Marketing mix and strategies for effective product distribution through the channel of e-commerce is reviewed to cover the topic. Ultimately, conclusions and recommendations end up the paper.…
15 pages (3765 words)
E-commerce, Dell.
The company has revenues of $38.2 billion worldwide and employs over 41,000 staff worldwide.…
10 pages (2510 words)
E-commerce Security
The arena for making agreements prior to sealing of a transaction varies. The buyer and seller may meet face to face, they can communicate through the telephone or they can do that through the web commonly known as the interment. When such agreements are reached over the internet followed by the transaction getting sealed (buyer gets commodities bought delivered to him and seller gets paid by the buyer), then this is termed as e-commerce or e-business.…
9 pages (2259 words)
E-commerce
The E-commerce revolution has surged forward with applications appearing in the airline industry as equitable with fast and easy modern technology service in the new age. This scientific protocol allows the industry to communicate internally with suppliers and partners and with their customers. Plagued with a series of economic downturns and fierce competition and global critical issues, the airline industry had no other recourse but to adjust and adapt itself to the current business scenario than remain covered in dust as other competitors fly by. Although most airlines were reluctant to…
10 pages (2510 words)
E-commerce
It is also based on the premise that competition is relentless and people are the most important raw materials (Morrison Institute). Today the internet is aggressively used as a channel for businesses both new and established ones; through entrepreneurial start-ups and corporate ventures. E-commerce firms are defined as those that derive a significant or rapidly growing proportion of their revenues from transactions over the internet but organizational and market phenomena have been just as influential as technology developments in the growth of e-commerce (Stace, Holtham & Courtney, 2001).…
12 pages (3012 words)
E-Commerce
es between traditional markets and the international electronic marketplace-such as business capital size, among others-are slowly being narrowed down. The name of the game is strategic arrangement, the capability of an organization to establish emerging opportunities and make use of the required human capital skills (such as intellectual resources) to make the most of these opportunities through an e-business strategy that is straightforward, practical and realistic within the context of an international information environment and new economic situation. With its consequence of leveling the…
14 pages (3514 words)
E-commerce
This technology has become the inseparable part of organizational integration, marketing, HRM, and customer retention. Hence, the firms with non-viable features are most likely to fail in the current business environment. Hundreds and millions of customers today rely on internet, either to purchase something or to collect information about various products and services they require. This fast growing trend is fondly referred to ‘e-commerce’ which forces entrepreneurs to modify their business in accordance with the market changes. In order to be competitive, organizations need to have…
26 pages (6526 words)