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Essay sample - E-commerce in International Marketing
Pages 4 (1004 words)
E-business or electronic business is defined as any business procedure that is using a automated information system. This is done by the help of Web-based technologies. Electronic business help organizations to link their internal and external data processing systems more effectively and efficiently, to work more closely with suppliers and partners, and to satisfy the needs and expectations of their customers in a better way.
If you pay via cash, check, credit card, etc.
The major difference between the two is that in E-Business a firm is utilizing web based resources to promote its products and in E-Commerce the company is only operating virtually using a web based interface to interact with its customers.
International Marketing differs in E-business and E-Commerce. As in E-Business a firm might not be catering to all the countries with the same website, but in E-Commerce a firm needs to change its catalog only according to the products that it's offering to different countries. For example in E-Commerce a product might be available for the customers of U.S. but not for the customers of Canada hence customers from different countries need to specify their country in order to be able to see what's available to them. Likewise if a product is marketed in E-Commerce internationally, only the common aspects of the international markets its being sell to are used in making an international marketing strategy. But in E-Business the company can create different websites for different international markets it's selling in; hence E-Business in international marketing differs from country to country. ...
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