Business to Business Marketing - Case Study Example

Only on StudentShare

Extract of sample
Business to Business Marketing

From the current organizational structure it can be deduced that SCS is a centralized, line-staff function organization. Keeping this in mind and the growth strategy they choose, it would directly impact their success in the new region. The positive fact us that SCS has a very good word of mouth. However, the question is to maintain the same level of word of mount in the new region, they would have to match the same deliverables that they are in Birmingham.
SCS will soon be completing a decade of operating successfully in the UK market. After establishing its brand name in the commercial cleaning market, now they are seeking to expand their operations to other regions. One resource that SCS has underrated till yet has been the sales force. While expansion is the strategy for SCS for the next five years, the need of having a sales force for the implementation of the expansion strategy is of extreme importance.
Adequate division of work: SCS management should divide work equally; the burden sharing should be fair. However, simultaneously, the burden sharing has to be intelligently allocated for e.g. ...Show more


This report relates to Spectrum Cleaning Services (SCS) who have been operating successfully in Birmingham, UK and have had over 7.2 M turnover in the year 2006.In vie of their success, they are looking ahead for expansion in the Norwich area.
The objective of this report is to analyze and evaluate the current situation and arrive at possible solutions & recommendations for the above -mentioned issues being faced by the management of SCS…
Author : scot85
Business to Business Marketing Case Study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Business to Business Marketing Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

McDonalds Business Case Study
CSR is about how firms or organizations areable to manage operation of the business to produce positive impact on the wider society. Social responsibility is very vital in creation of wealth by a company in that if managed properly should improve the competitiveness of business and maximize the value of creation of wealth to the community.
7 pages (1750 words) Case Study
Business Case Study
Business Case Study Name Course Tutor’s Name 27th, January 2013 Case Study 1: Coping with the Financial and ethical crisis at American International Group (AIG). This case study is interested in establishing the reasons and circumstances that led to the fall of the International American Group company.
2 pages (500 words) Case Study
E-Business Case Study
Businesses in general and retailers in particular are experiencing varying degrees of success as they strive to incorporate Internet technology into traditional retail formats (Little et al. 2002). E-marketing is the antithesis of bricks and mortar of retailing.
16 pages (4000 words) Case Study
E-Business Master Case Study
The performance of the firm has been significant - presenting indications of continuous growth through the decades - a fact that led to its entrance in the London Stock Exchange. The firm has approximately 153 stores across Britain; the number of its employees has been estimated to 21,500.
13 pages (3250 words) Case Study
Business Plan Master Case Study
Both her physical and mental impression about the business is good. First of all, she has a vision in which she plans to implement and see it as a reality. She also has targets in which she intends to achieve for instance as seen in the short term and the medium plans that she has proposed.
15 pages (3750 words) Case Study
Business Strategy College Case Study
This can be best achieved through maximization of scarce resources and competencies with the end in mind of keeping up to the benchmarks that had been preset by the company's board of directors. Clearly, business strategy is a never ending complicated business scene (Culp 2001, 3).
8 pages (2000 words) Case Study
Business Policy Case Study
This resulted in the stock market decline, which ultimately washed away billions of capital value of the airlines, with this company being no exception. (“World Airline Directory”, 2009) The
12 pages (3000 words) Case Study
Business study case
HTC Corporation is the second largest manufacturers of handsets in Asia based in Taiwan. The company had a record sale in the year 2011 for providing quality smartphones with Android
4 pages (1000 words) Case Study
CITI business case study
Industry rivalry: Citibank notes that the banking industry has always been competitive. Competition has become especially fierce in the last few decades, forcing banks to find new ways of increasing cost efficiencies in order to grow
7 pages (1750 words) Case Study
Business Analysis Case Study
iated with the process of decision making such as identification of stakeholders, current managerial and financial performance of the business, changes in the market and customer needs, gaps in the existing operational processes, etc (Hoskisson, 2009). The following segment will
16 pages (4000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email