Equity has experience and a long history of espousing the performers' causes. Its contribution to the film industry is noteworthy, especially considering the tremendous availability of manpower in the industry where jobs and openings are sought after by ambitious, glamour-hungry young adults.
However, in recent times, Equity seems to be flourishing in the United States while floundering in the United Kingdom. Although Equity in Britain continues to paint a rosy picture about its activities, it is silent on the issue of the future of the British film industry. It has not provided any statistics about its role in the rise or turnaround of the film industry in any part of the world.
The British film industry is going through a critical phase with the number of films produced dropping over the past several years from the turn of the century. Uncertainty in tax legislations for relief is largely being blamed for the downturn. Competition from Hollywood is another factor held responsible for the debacle.
In such uncertain situation, it is too much to expect Equity to come to the aid of its members holding jobs and contracts in the British film industry. Even if Equity makes an attempt it will be only a token measure aimed at assuaging the members.
For the industry to make a come back, the collective will of the whole enterprise must focus on win-win situation for everyone. The stars are satisfied with compensation, the employees with their wages, and the promoter with his unit's performance.
4. The Demand Curve for Actors
The demand for actors is constantly changing. It depends on the number of hits scored during a year. The British film industry has been lagging for external and internal reasons. The main external reason has been uncertainty about tax relief, and the internal one has been failure of the film industry to produce box office hits and competition from Hollywood.
It is also the inability of British film industry to capitalize on technological innovations through personalities and programs that has actors of all hues in a tight corner. The media's exclusive coverage of Britney Spear's frailties and foibles and similar negative presentation of performing artists seems to have evoked some kind of revulsion for the film fraternity in the public eye. The cine celebrities cannot be devoid of human frailties and foibles.The media's role is to blame to some extent for the dismal state of affairs of the British film industry. Even if a Britney Spears has to be featured in the paper every other day, there is the responsibility to ensure a fair deal both for the unfortunate