The mission of Oceania Club is to provide customers with all-inclusive high-quality services in order ensure customers satisfaction and loyalty. Oceania Club sets out to create a range of high-quality serviced that are distinctive in type, and especially appealing to people who had acquired a taste for good holidays. Oceania Club guarantees the best room, the warmest atmosphere on average price. Oceania Club is aimed to achieve competitive advantage and sustainable competitive creating value for their customers, select markets where they can excel and present a moving target to their competitors by continually improving their position. Three of the most important factors are innovation, quality and inventory reduction. “Blessed with a rich flora blossoming, its amphitheatric setting, surrounded by pines, olive groves, cypress trees and a golden long sandy beach, makes Oceania the ideal place for a dreamy holiday” (Oceania Home Page 2007).
The resort provides lodging and room facilities. The main lodging facilities include: lounge/tv rooms, conference/meeting facilities, business/internet center, outdoor pool, indoor pool, children playground, restaurant Piano, bar, nightclub/disco, fitness center, sauna, beauty salon. Room facilities are “A/C individual, heating, satellite/pay tv, safe box, direct phone line, terrace, etc. Also, Oceania proposes a wide range of sports and entertainment activities, children and football swimming pools and beaches” (Oceania Home Page 2007).
Oceania Club market is very fragmented in terms of supply, with a large number of smaller operators being characteristic. ...