Johnson and Johnson

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This section will look at the internal environment of Johnson and Johnson. The first section will examine the company's corporate vision; mission; goal; and current corporate, business, and functional strategies. In order to fully understand how the company operates, the second section will look at the primary activities of Johnson and Johnson's value chain.


However, the operation of Johnson and Johnson is guided by its famous credo which is translated in 36 languages around the globe.1 This credo has become the company's guiding light in fulfilling its role to its various stakeholders which include its customers, its employees, its community, and its stockholders. In its quest to satisfy its customers, Johnson and Johnson promises the delivery of high quality products and services and efficient operations to maintain reasonable prices. The company also promises to enable its suppliers and distributors make a good profit from their partnerships. Johnson and Johnson recognizes the huge role carried out by its employees to ensure its success. With this, its credo promises the elimination of discrimination, hazardous working condition and abuse. Instead, the company provides respect, job security, equitable compensation, and opportunities for growth. Johnson and Johnson also encourages its employee to voice their various concerns. The company is also mindful of the externalities it bring to the society where it operates. With this, Johnson and Johnson strive to become a good corporate citizen by supporting charities, paying taxes, and pushing for sustainable development. ...
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