StudentShare solutions
Triangle menu

Internet and marketing strategy - Essay Example

Not dowloaded yet

Extract of sample
Internet and marketing strategy

(Definition)
It is also "referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
Meanwhile, at this juncture, there is need to focus on Internet Marketing Business Model. But however, what is Business Model in particular. "A Business Model Draws on a Multitude Business Subjects, including economic, entrepreneurship, finance, marketing, operation and strategy. The Business Model itself is important determinant of profits to be made from innovation (Role of the Business Model)
Additionally, there are six components of Business Model, these are; Value preposition, Market Segment, Value Chain Structure, Revenue Generation and Margins, Position in Value and lastly Competitive Strategy.






MARKETING STRATEGY
It is well known fact that "An Internet Marketing Strategy is fast becoming an integral part of marketing and PR manager's 'hat.' Blogs, online press releases, media rooms, SEM, interactive elements, and rich media are aspects of the job every marketing and PR professional must get their wits around. An effective Internet Marketing Strategy is vital your business success today. What people see when they do a search does influence their perception of your company. It also affects your brand value.And now that the search engines have changed the way they display results with theintegration of news, blogs, and feeds and video into the web search results pages, there aremore PR opportunities in search than ever before". (On line PR Lessons of 2007)
However, there are 10 most known Internet Marketing Strategy that should be adapted in order to make the E-Business effectively and successful indeed. They are as follows:
1. The E-marketing planning process: "The integration of e-marketing-specific objectives, strategies and activities into the traditional annual marketing planning process". (Top 10 Strategic E-Marketing Issue)
2. Organizing and resourcing for e-marketing: "As the importance of online channels increase, the structure of the marketing organization and responsibilities may need to change to maximize the opportunities available through new media". (Top 10 Strategic E-Marketing Issues)
3. Defining the Online value proposition (OVP :): "To achieve ...Show more

Summary

This subject must begin with a basic definition of Internet Marketing, which will give a true picture of the subject matter. It "is an all-inclusive term for marketing products and/or services online - and like many all-inclusive terms, Internet marketing means different things to different people…
Author : kubgregg
Internet and marketing strategy essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Internet and marketing strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Internet Marketing Strategy Amazon
The Internet Marketing Strategy becomes an important topic of analysis. The fast development of the internet made the companies rethinking the marketing strategy and sometimes the whole business and organizations. The purpose of this essay is to analyze the online retail store Amazon.com.
14 pages (3500 words) Essay
Internet Marketing
A company earns trust through cooperation and effective communication with its stakeholders and shareholders. Trust builds relationships through reducing fear, complexity, and ease exchange of business ideas and opportunities. With advancement in technology, organizations have the opportunity to communicate with a wide range of customers on the product and service availability over the Internet.
6 pages (1500 words) Essay
Development and Implementation of Direct and Internet Marketing Strategy in Nokia
They have increasingly diversified their communication strategies to tap into the ever growing markets as a result of globalization. The recent developments in the field of technology marked by the internet revolution have made many companies resort to the use of internet in reaching their clients.
9 pages (2250 words) Essay
Marketing Internet
Even before the boom of dot-com, many business ventures already tried to exploit the novelty brought by this technology but just this recent decade it had reached its mass marketing that reached the worldwide web audiences. Taking eBay as an example, it is noticeable to the public that it is the most popular online company which offers online auctions, shopping stores and delivering services to clients online.
4 pages (1000 words) Essay
Internet Marketing

This paper seeks to illustrate the effectiveness of internet marketing by comparing the website of two airlines thus trying to highlight aspects of internet marketing, especially the efficiency of the websites in maintaining traffic, fostering brand strength, brand commitment and at the same time getting results.

12 pages (3000 words) Essay
Analysing .... Internet Marketing Strategy
Internet marketing enables us purchase whatever we require, whenever we require it. Internet marketing is capable of attracting potential customers to a company’s website, and increasing
12 pages (3000 words) Essay
Internet Marketing
Trust builds relationships through reducing fear, complexity, and ease exchange of business ideas and opportunities. With advancement in technology, organizations have the
6 pages (1500 words) Essay
Internet Marketing
For instance, he is made aware of the benefits and other features that he might not be aware of with regards to the product. Therefore, with storytelling, the customer is exposed to new information they may
2 pages (500 words) Essay
Internet strategy
thout much hustle because most of them use the internet to interact and search for channels, companies or products and services that can help satisfy their needs. This is the reason most companies have resorted to the internet to sell and advertise their products because of the
4 pages (1000 words) Essay
Internet Marketing
In this case, companies use media such as social media, internet and websites to make their products known to different consumers. This article seeks to
17 pages (4250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation