Internet and marketing strategy - Essay Example

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Internet and marketing strategy

It is also "referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response, and in eliciting response, are unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
Meanwhile, at this juncture, there is need to focus on Internet Marketing Business Model. But however, what is Business Model in particular. "A Business Model Draws on a Multitude Business Subjects, including economic, entrepreneurship, finance, marketing, operation and strategy. ...
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This subject must begin with a basic definition of Internet Marketing, which will give a true picture of the subject matter. It "is an all-inclusive term for marketing products and/or services online - and like many all-inclusive terms, Internet marketing means different things to different people…
Author : kubgregg

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