marketing research and market evaluation

Undergraduate
Essay
Miscellaneous
Pages 12 (3012 words)
Download 0
Technology has indeed revolutionized the way we do things-may it be work or business. The dawn technological advancement such as the use of computers has made remarkable improvements in business and lately in the field of market research.
The latest twist on focus groups is the application of an online format…

Introduction


An online focus group is one type of research method, particularly falling under focus groups which makes use of the internet, thus people do not meet physically but are able to exchange ideas and converse through conferencing software (Wikimedia Foundation, Inc.).
In particular, this is how it is done: "A moderator invites prescreened, qualified respondents who represent the target of interest to log on to conferencing software at a pre-arranged time and to take part in an online focus group. Some researchers will offer incentives for participatingbut this raises a number of ethical questions. Discussions generally last one hour to 90 minutes. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic" (Wikimedia Foundation, Inc.).
Some consider online focus group as a breakthrough in conducting market research and is found to be an effective way to lead the select groups to a more in-depth discussion about the topic on hand (BioInformatics, LLC ). This is so as both clients and respondent participants can comfortably participate from their own office or home. ...
Download paper
Not exactly what you need?

Related papers

Market Research Essay
Secondary research is the easiest and the cheapest way to collect information that already exists. For example, valuable information can obtained from a study, articles, statistical data that was already gathered by somebody else. If the car producer is considering introducing the new model to market, the demographic data about the car owners in the particular region can be enough. The most…
SIX STEPS OF MARKETING RESEARCH
Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications." (Introduction to Marketing Research)…
Marketing Research Essay-Verizon Wireless
Consumer analysis is an important part of the market strategy. Every marketing campaign is aimed at consumers. In order to develop an effective marketing strategy it is important to understand the buyers needs and wants attached to a product. In order to understand how the consumers actually make their buying decisions, marketers must identify the motivators and the decision-makers.…
market research and market evaluation
Kotler defines marketing research as "the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization" (Philip Kotler). It has a wide coverage which includes market potential and market share studies, assessments of customers' satisfaction and purchase behavior, studies of pricing, product, distribution and promotional activities…
Market Research for Banking Industry
However, situations changed and matters about financial growth caused a lot of individuals lose sight of the possibility of losing track of the development and falling off the trail towards freedom and financial progress. This is what has happened among bank industries as they face the world's most devastating situation of global financial crisis. The imbalance of monetary distribution has now…
marketing research and market evaluation
An online focus group is one type of research method, particularly falling under focus groups which makes use of the internet, thus people do not meet physically but are able to exchange ideas and converse through conferencing software (Wikimedia Foundation, Inc.).…
marketing research 2210
It was a black and white television ad with a jingle without music in a heavy feminine gipsy like voice. The visuals comprised of no celebrity association, just the shoes of a person walking. The advertisement had immense recall since the brand was highlighted and there was no celebrity endorsement to overshadow the brand.…