StudentShare solutions
Triangle menu

NHS Direct Phone & Internet Healthcare - Essay Example

Not dowloaded yet

Extract of sample
NHS Direct Phone & Internet Healthcare

Data collection has larger ramifications in this system of healthcare than it might in a traditional or commerce-based system. Apparently, despite the availability of this healthcare, there have still been segments of people who have fallen into the cracks and have received less care than others, generally in a higher level of income. A study in the 1970's showed up problems in infant mortality, death rates of mothers in childbirth and a deathrate from tuberculosis that was higher than in the 1930's. In addition, this system of healthcare is subject to the economic decisions of the government from year to year, and is currently being cut back in some areas (Dworkin 1997).
The NHS Direct web page, www.nhsdirect.nhs.uk, includes: 1) enquiry page, 2) health encyclopaedia, 3) self-help guide, 4) common health questions, 5) interactive tools, 6) newsletter subscription, 7) directory of physicians and medical practitioners, 8) NHS services link and links in several languages as well as many other helpful links. It also refers people to their phone line which is available 24 hours a day, which is how NHS Direct first started.
In 2005, a newspaper article (Evening Chronicle) stated fears that the Tories would "pull the plug" on Tyneside's call centre if they were elected. The fears were dismissed by the Tories and the Conservatives. The call centre employs about 200 people. The Tories insisted that they rather aim to improve the system. The Tyneside centre was one of the original sites that was begun in 1998. They handle over 30,000 calls a month. Since the system went national, it has handled more than 10 million calls. According to Health Secretary, Andrew Lansley (2005) the Conservatives plan to reconfigure NHS Direct with a more integrated emergency care network that will enable doctors' out-of-hours services, ambulance trusts, walk-in centres and NHSD to be used as is best for each network, and better local service.
The main point of NHS Direct is to reduce hospital queues (Gibson 1999) by giving people access to medical information. The phone operators and nurses in the call centres are trained to diagnose symptoms and offer information on available treatments. "Cyber docs" and "net nurses" online (Gibson 1999) offer health advice after the 'patient' types in their symptoms. They, too, can suggest possible medical treatments, if needed.
The year that NHS Direct was begun, the National Health Service had 50 years of service yet the UK was still behind other European countries in dealing with health issues such as heart disease, cancer and diabetes. So in addition to the internet service, NHS Direct also set up "observatories" to monitor facts and figures across the country, called the "White Paper".

Question 2: What contributions can the internet make to effective service operations With reference to S. Ghosh's article "Making business sense of the internet" in the Harvard Business Review of 1998, the same opportunities and threats that traditional businesses face on the internet are also true for a government-run site such as the NHS Direct internet site. Ghosh wrote that setting up a web presence is easy but creating the business model is very difficult (Pandya 1999). Since the inception of the internet, there have been a ...Show more

Summary

Question #1: What is the service concept of NHS Direct The UK, in 1948, passed major social welfare legislation which included the National Health Services Act (Horder 1998) which provides universal health care for all of Great Britain (Dworkin 1997). This Act helped cover those who had previously been lacking insurance…
Author : clementinewalsh
NHS Direct Phone & Internet Healthcare essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"NHS Direct Phone & Internet Healthcare"
with a personal 20% discount.
Grab the best paper

Related Essays

The NHS
High fat meal and drug consumption are the common reasons of these diseases, for which there is no other to blame than the patient (Hardman, 2012). The National Health Services (NHS) is providing free medical treatment to all patients, irrespective of their cause of health disorder.
7 pages (1750 words) Essay
Development and Implementation of Direct and Internet Marketing Strategy in Nokia
They have increasingly diversified their communication strategies to tap into the ever growing markets as a result of globalization. The recent developments in the field of technology marked by the internet revolution have made many companies resort to the use of internet in reaching their clients.
9 pages (2250 words) Essay
NHS Direct and NHS 24: A Literature Review
One evidence of this is the Telephone Helplines Association's (THA) 2005 record of more than 22 million calls made each year to about 1,100 registered helplines. In the UK, two of the largest and most popular helplines are the NHS Direct and the NHS24 of Scotland.
12 pages (3000 words) Essay
Direct and Internet Marketing Essay
Organization doing the marketing and the stakeholders affected such as customers, employees, suppliers and shareholders should both benefit. External forces such as social, technological, economic, competitive and regulatory factors also affect marketing activities.
10 pages (2500 words) Essay
Direct and Internet Marketing Master Essay
In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. The changing world has then placed much emphasis on the importance of communication for effective marketing. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centered (Lowenstein, 1997).
10 pages (2500 words) Essay
The impact of modern technology ( mobile phone and the internet) on young people
On the other side of the spectrum, the digital era has redefined how the youth demographic interact with each other, thereby marking a shift in societal relationships and trends, which in
28 pages (7000 words) Essay
Direct and Internet Marketing
As a result competition among them was not that intense. However with the passage of time more number of players has entered in a particular industry and this has resulted to intense competition. Over the years with the
10 pages (2500 words) Essay
Human Resource Management
The literature focuses on stress itself, the causes and circumstances inside the NHS, the healthcare workers and their environment, effects of stress on the healthcare workers, and categories of work related stress. Work related violence for example bullying, is
60 pages (15000 words) Essay
NHS
Although now “iPhone” is regarded as the perfect epitome of Apple’s innovativeness and the symbol of Steve’s foresight, it had to endure the harsh criticism from many
2 pages (500 words) Essay
Internet and Direct Marketing
This is due to the fact that marketing management provides vital means to interact with consumers, competitors and society at large, and to influence the outcome of a business operation. In this regard, it can be said that
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation