Advertising can affect the relationship between children and their parents. Some advertising tries to influence the buying patterns of parents by linking love and guilt with the purchase of products. When a child is mad at a parent, a gift from the parent might make them happy again. Some parents feel that they can buy their childs affection. Children have also become very status conscious and are aware of brand-name items. As time passes it keeps happening at younger ages. Kids want other kids to like them and appearance is very important. For some reason children are led to believe that clothes from Abercrombie, Gap, or Tommy Hilfiger are better and will make them more popular than no-name brand clothes from Wal-Mart, Target, or K-Mart.
A recent study found that parents spend 40 percent less time with their children than their parents did. On average, parents spend about 17 hours a week with their children, while their children spend as many as 40 hours a week using all forms of media (Ryan 44). Parents need to take practical steps to make sure that they--and not the television--are influencing their child. It can shape their reality, set their expectations, and define their values and their behavior.
Every day, messages and images from the media--messages about how to behave, what choices to make, and what to think, bombard children. Children even try to imitate what they learn from television, video games, and the Internet. Theyre more vulnerable to these messages than adults because they havent developed good judgment or the ability to process the information theyre given yet. Since its not interactive, children get the message that they can just sit and be entertained. Children will think activities other than media experiences, particularly school, are boring if theres not a high level of stimulation and entertainment-focus. Media may also interfere