Gino's Ice Cream Company - Essay Example

ner is very eager to accept this patronage as there have been quality issues in production due to the laid back attitude of long time employees, some of whom are working for past twenty to thirty years. There is also great likelihood of resistance to any change. With such extreme views the management sought advice from a consulting firm that has recommended continuance of present practices but with changes in production patterns from batch to continuous production, closure of loss making ice-cream parlours and some strategic partnership with McBain under Gino brand for targeting a larger market.

They have recommended introduction of new products and a change management programme over the next 18 to 24 months. They also advocate further investments for enhancing lean production as well as logistic management for catering to mobile customers. Environments have a great impact on companies. Strategy is the reaction or response to these external and internal situations. Ansoff et al (1976) state that, amongst other things, responsiveness to the problems is what strategy is all about. The aggressive response to competition, the sublime response to the customers, the firm but fair response to the managers and workers are but a few ingredients of strategy.

Minzberg et al (1998) offer another concept of strategy which is that it acts as a mediation force between the organization and the environment. Strategy is the internal and inherent capacity of the organization to meet and face challenges posed by the external environment. In an isolated incident, this paradigm has been challenged by Smirchich and Stubbart (1985) who claim that current theories wrongly perceive that environments dictate strategies and that environments themselves are a creation of actions of organisations.

But in current thinking organisations are socially constructed systems that share values and meanings (Burrell & Morgan, 1979; Pfeffer, 1981; Weick, 1979), and the mission of the management is to