On account of promoting their printer business I am to describe their marketing management team the basic concepts of marketing related techniques to promote the sales of printers. Based on an overall analysis regarding past performances of the company, I adopted a systematic plan of marketing strategy for the promotion of company’s printer sales. I find this marketing strategy is worth for their management to achieve the objective within minimum time frame in an efficient and effective manner.
On the basis of the case study on the company’s performance, and further analysis, I prepared a report incorporating various aspects and techniques of marketing management and submit to the Chairman-cum-CEO of the company. This report will definitely be a suitable guide for senior management team of M/s Dell Computers which would as I presume, rejuvenate the team for delivering their maximum efforts in a right perspective for achieving the goal. In this report the different stages of marketing, marketing approach, targeting, positioning and related relevant topics are explained. As a result to the efforts taken by me for the research and analysis , the best possible techniques and application of marketing management are narrated in this report and necessary recommendations compiled from the analysis are also mentioned at the end. The top management of the company must adhere to the guidance on account of rendering their best services to ensure improvement in sales of printers by reaching right customers across the difference parts of the world in right time. Here is a marketing related quote.” (Contardo 2004).
Once Mr Peter Drucker, an eminent management thinker and the father of business consulting stated that "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: