M/s Dell Computers, a renowned international company produce and distribute best quality electronic products of Desktop PCs, Servers, Laptop PCs, TVs, Printers & Ink, Electronics, Software & Accessories and provide support as well as services to Home & Home Offices, Small &…
On account of promoting their printer business I am to describe their marketing management team the basic concepts of marketing related techniques to promote the sales of printers. Based on an overall analysis regarding past performances of the company, I adopted a systematic plan of marketing strategy for the promotion of company’s printer sales. I find this marketing strategy is worth for their management to achieve the objective within minimum time frame in an efficient and effective manner.
On the basis of the case study on the company’s performance, and further analysis, I prepared a report incorporating various aspects and techniques of marketing management and submit to the Chairman-cum-CEO of the company. This report will definitely be a suitable guide for senior management team of M/s Dell Computers which would as I presume, rejuvenate the team for delivering their maximum efforts in a right perspective for achieving the goal. In this report the different stages of marketing, marketing approach, targeting, positioning and related relevant topics are explained. As a result to the efforts taken by me for the research and analysis , the best possible techniques and application of marketing management are narrated in this report and necessary recommendations compiled from the analysis are also mentioned at the end. The top management of the company must adhere to the guidance on account of rendering their best services to ensure improvement in sales of printers by reaching right customers across the difference parts of the world in right time. Here is a marketing related quote.” (Contardo 2004).
Once Mr Peter Drucker, an eminent management thinker and the father of business consulting stated that "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: ...
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“Marketing for Dell Computers Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.net/miscellaneous/350040-marketing-for-dell-computers.
B2B Marketing - Derived Demand
This report has been prepared to specifically meet three aims. The primary aim is to analyse how Dell estimates its derived demand and how this demand impacts the company’s production. The second purpose is to evaluate the company’s current market segmentation strategies and identify further business segmentation opportunities.
Dell computers, a leadership industry in the area of technology and computers follows a highly innovative market strategy to gain competitive advantage in the cut throat environment of contemporary global business. Its strategic market plans are primarily people centric and focus on the changing preferences of the people.
The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells strategy with that of Hewlett Packard with due reference from the case study “Dell Inc in 2008: Can it overtake Hewlett Packard as the worldwide leader in personal computers.” A) Dell’s Strategy to overcome HP in Personal Computers Michael Dell founded the company with simple vision and business concept that the personal computers could be built and sold directly to the consumers which would eliminate the additi
For Dell, this process is becoming imperative if the company wants to re-secure its position of dominance which it held during the early 21st century.
As the company considers porter's five forces, the Force of Buyers exerts less pressure on the company than the other four.
Since technology is changing so rapidly, Dell computer must also look to the future, and address forces which will affect their business if they wish to stay in the forefront of the marketplace. One of these forces is Porter's force of the Threat of Substitutes.
most any one seeking computers for home or business use, comparative products from suppliers like HP are often more attractive in terms of price, design or features which means that Dell’s product line up often fails in comparison without discounts or special offers.
With “nearly one out of every five standards-based computer system sold in the world today” (Dell at A Glance 2007) being a Dell, the company’s rise to success is attributed to its unique business model. When assessing Dells success, the following factors
ate strategy and the substrategies for component elements of the corporation, and then in turn how specific real estate operating decisions support the real estate strategy.
Private real estate development projects works to create jobs, improve the tax base and encourage
Dell is a multinational corporation with offices around the world and has quickly become an important player in the competitive world of personal computers and computer related products. Fortune 500 ranked Dell Computers as the 25th largest company
Dell. During that time, the main goal was to be the leading desktop computer supplier globally. Dell has been a leading supplier of items associated to computer systems. Most people preferred them since they offered their products
2 Pages(500 words)Essay
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