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Strategic managment - Essay Example

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In order to understand the necessity and the role of projects implemented in a specific geographic region it is necessary to identify primarily the causes that led to their development. In Uganda the main problem of the population seems to be the expansion of diseases like HIV…
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The similarities and the differences of both cases can be understood only if referring to key elements of these strategies but also to their background – i.e. the needs that led to the design and the implementation of these strategies and which were the expectations of their initiators; the success of these efforts would be also another issue for consideration especially when evaluating the tools and the analyses used for the development of the particular projects. In Uganda, the DISH project was actively supported by the country’s Ministry of Health.

The project focused primarily on the prevention of expansion of HIV and TFRs – also of STD – among the population; a wide range of communication campaigns were developed across the country for a period of 8 years. The project was implemented gradually – i.e. in two phases. Its first phase began in 1994 and lasted for 5 years (see case study). The second phase began in 1999 and lasted for 3 years. In other words, the project was completed on 2002. The communication with the public – through appropriately designed communication campaigns – was the main strategic tool of the specific project.

Another detail related with the implementation of the DISH project is the fact that a detailed SWOT analysis was developed before the implementation of the project in the country. The needs of the local society but also the challenges related with the development of this project were therefore carefully addressed before the realization of the project’s various activities. Despite the fact that the specific project was initiated by the state (ministry of health) it was developed and monitored by a private organization – Pathfinder International; a series of organizations were participated in the various phases of the project (like the JHU/ CCP and the University of North Carolina).

The project was funded by the United States (Agency for International Development). In

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