The Death of TV and Newspaper Advertising - Essay Example

The Internet has played havoc with the way TV and newspaper advertising was done in the recent past. How this has come about leaves a lot to be desired, and the reason for this lies solely on the shoulders of the newer forms of media which have sprung about with the changing times. The customer has become very choosy and thus he relies more on the communication messages that are put up on the web and other media forms, rather than relying on TV and newspaper advertising which are some aspects that are a thing of the past (Palser 2007). 

These include the transit advertising forms, the street and pole signs, the road branding techniques, the balloon advertising and so on and so forth (Ha 2003). What all these advertising methods have brought forward is the fact that the customer has become very educated and that he does not need to have a TV or a newspaper to access details about the brand or service which is being highlighted, from the domains of the client in essence. The customer now knows that if he has missed TV and newspaper advertising, he can most definitely go on the web and easily access the same.

He can go outdoors and see the street signs and hoardings and thus be in line with whatever is being offered to him all this while. The death of TV and newspaper advertising has happened over a period of time, and not in an overnight fashion (Stoff 2008). This has meant that the TV and newspaper owners had started to understand that their respective mediums have lost the battle as compared to the newer media outlets and methodologies which were making serious mark on the consumers’ minds. What is even more interesting is the fact that the consumers have now realized that the power of the contemporary forms of advertising within their lives has become very significant and that they would rely on the same to achieve the fulfillment of their needs, wants, and desires.

The customer is indeed the king and calls all the shots. This is the reason why TV and newspaper advertising has become important with each passing day.