Mintzberg’s definition of strategy provides a comprehensive idea of organizational structures that are developed on various business strategies. He also provides a number of examples to verify his position on the inter-relation between these definitions of strategy. The organization is perceived as a collective mind whose behavior is regulated or described by the concept of strategy. Therefore, strategy formation focuses on understanding that collective mind.
The issues of strategic management are dealt with more substantial account of first person experience in Rosenbluth. He elaborates management dilemmas with special reference to the hospitality industry, and gives a first hand detail of the management aspects of Rosenbluth Travel. Some of the common factors leading to slow growth of the company are: absence of teamwork, overvalued focus on customer, and so on. Rosenbluth offers a precise solution to undertake the management issues in airlines travel. Rosenbluth advocates the importance of technology in organizations. In the context of corporate travel, he suggests the requirement of computerized reservation system for comfortability and easy operability. Moreover, teamwork building is another important aspect that requires the attention of the management in an organization.
Rosenbluth points out three most important components for the growth of an organization. The strategic management of the organization should focus on change, people and technology. In order to gain competitive advantage, the management should take care of the enthusiasm among its employees, the relevance of effective training as well as accessibility to more information. Among these factors, importance of employees should be more focused than that of the customers. Because the enthusiastic support of its staff directs the company to effective use of technology and consequential change(s) in the organization. Use of technology is ...
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