E-Business Strategy - Essay Example

The music generated by this company may be accessed through browsing by artists, albums and created playlists. It aims to connect millions of people with their favourite songs and create a service that people love to use. It made an easily accessible music and created a win-win situation for people who love listening to music and artists who love creating music. Spotify has created a lightweight software application that users will simply download and then log onto their service enabling on demand streaming of music.

Several retailers were recruited by the company who facilitate the access of the music by the listeners through purchase in franchise mode. Its services are very well available in nations like Finland, United Kingdom, France and Norway. Spotify was launched in April 2008 by a team led by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon at Spotify AB, Stockholm, Sweden and its head quarters is located at 103 New Oxford Street London, England WC1A 1DD United Kingdom. It comes under consumer internet companies.

Its research and development wing is located in Stockholm, Sweden. The size of the company Spotify is very small with about 85 employees working for the production of music with highest level of quality and perfection. Its structure includes a Global Head of Business Management, Vice President (Engineering), Vice President (Products), Process Manager and Production Manager (Product Development), Advisor, legal Cousel and several other functionaries. its inter relation with other clients and all other functionaries involved in the development of products.

It could attract an incredible 1 million subscribers in the UK which is very significant for a region with a population of about 60 million. Spotify is generally funded by paid subscriptions and advertisements played periodically by the Spotify player at intervals in between